Shashank Shalabh

Tampa, Florida, US

Chief Marketing Officer | Growth Hacker| Digital Marketer| Speaker| Consultant
Shashank's Skills
Keynote Speaker
Growth Hacking
Certified Google AdWords Professional
Adobe Analytics
Pay Per Click (PPC)
Affiliate Marketing
Content Marketing
Web Content Management
Content Management Systems (CMS)
Website Development Project Management
Email Marketing
Conversion Strategy
Conversion Optimization
Social Media Strategist
Social Media Optimization (SMO)
Social Media Marketing
Social Media Advertising
Digital Marketing
Marketing Automation
Google Analytics
Google AdWords
Branding & Identity
Business Strategy
Business Intelligence
User Experience

Startup Experience

Founded 2+ startups

Age Group


About Shashank

Strategic digital marketer and growth hacker!

The digital space has room for immense growth. I'm interested in partnering with like minded professionals

Growth hacking/ Digital Marketing Consulting, Speaking


"Tell me and I forget. Teach me and I remember. Involve me and I learn." - Benjamin Franklin

Work Experience

Chief Marketing Officer (CMO)

Western CPE

May 2018 - December 2018

Lead the company’s strategic growth plan. Develop and manage marketing operating budget Develop Revenue Strategy Strategize Digital Marketing efforts across Content Marketing, SEM, SMM, SEO, and email. Lead direct marketing activities Develop segmentation, competitive analysis/market intelligence Establish and maintain relationships with industry influencers and key community and strategic partners. Lead a Dynamic Team: Hire, train, mentor and build a data-driven marketing team.

Chief Marketing Officer (CMO)


January 2018 - September 2020

Plan, develop and execute marketing and advertising initiatives Plan and Manage Marketing budgets Discover data-driven insights across various digital channels to drive growth- seo, sem, ppc, social media marketing, content marketing, cro, email marketing etc. Create and own the go-to-market (GTM) strategy for new products & features. Drive Brand Positioning and increase brand awareness Track and improve key metrics: CAC, LTV, and Churn; customer loyalty, customer retention. Work with the executive team to build and nurture Company culture and support an open and highly collaborative work environment. Collaborate and lead across the organization- lead and mentor a growing team of marketers

Associate Director of Digital Growth Marketing (Americas)


August 2017 - January 2018

Develop & Execute an Omni channel Digital Growth Strategy for all digital channels (SEA, SEO, SEM, Email Marketing, Social Media Marketing, Content Marketing, and Retargeting) Work closely with leadership to establish long term growth strategies Spearhead digital growth marketing efforts to improve brand awareness, user acquisition and retention Generate quantifiable objectives and metrics; Manage KPIs for all web properties and channels planning budgets for strategic initiatives Drive e-commerce revenue for the US SaaS (Subscription) market; focus on high-volume, fast transactional business

Digital Marketing Consultant


January 2017 - August 2017

Managing and Governing Digital Analytic Tools and Channels for USAA: Google Analytics, SiteCatalyst (Adobe Analytics) Creating digital dashboards and performance summary reports for various business units Providing insights and recommendations for Optimizing campaign performance Facilitating training programs for tool adoption among business users

Senior Digital Marketing Manager

Miller Heiman Group

October 2016 - January 2017

Helped Implement Marketing Automation (Marketo) and create a multi-channel digital marketing strategy for growth in US, APAC and EMEA. Marketing Automation and Digital Marketing Strategy


Schiller International University


2013 - 2015

Fergusson College

Bachelor's in Science (Math)

2003 - 2006


Google Analytics


Google Adwords


Advanced SEO

University of California, Davis

Project Management

University of California, Irvine

Digital Marketing

University of Illinois at Urbana-Champaign