Scott Omelianuk

New York, New York, US

Entrepreneur in Residence, Consultant; Creating, Remaking, Managing and Marketing Businesses
Scott's Skills
Digital Transformation
Digital Business Development
Digital Brand Strategy
Consumer Business
Entertainment Industry
Presentation Development
Brand Consulting
Change Consulting
Strategy Creation
Leadership + Management
Content Strategy
Change Management
Business Strategy
Business Planning
Building Strong Relationships
Branding & Identity
Business Development
Growth
Operations
Background

About Scott

Entrepreneur in Residence at the Stevens Venture Center.MIT Enterprise Forum of NY advisory board. Founding Partner in Mediascience.io. Lecturer at The Stevens Institute of Technology's School of Business and Technology. Previously Senior Creative Executive, Senior Manager, and Lead Innovator, Time Inc., This Old House Ventures.

Quote

"What If?" The most powerful question you can ask to obliterate boundaries and accelerate your business. - Me

Work Experience

Managing Partner

MediaScience.io

June 2016 - Today

MediaScience advises start-ups and businesses in transition, particularly those at the intersection of content, commerce, and technology, using the proprietary Quid Si methodology. Quid Si, Latin for what if, is a combination of investigation and ideation, the lean canvas and transformation management meant to drive consumer engagement and financial growth while aligning teams, empowering management and expanding possibility. It's core principle is that your business can be better. • Highlights include o Created IP, business plan and led successful investment round for LYTevents.com, a cloud-based sound-and-light augmented meditation subscription service o Created growth plan—including event, television, licensing and digital lines of business—for Make48.com, the innovation and e-commerce platform, positioning it for strategic partnerships and ultimate acquisition • Additional clients include Sparkit.com (investment thesis), Game Change Agency (video content), News America Media (broadcast marketing solutions), Saatva (content marketing), AlertMe (partnership development), Team Giattino political campaign (social video strategy) and others

Entrepreneur in Residence

Stevens Venture Center

January 2018 - Today

Advisor to pre-revenue startups in diverse verticals including healthtech, energy production and ecommerce. Provide direction on foundational needs, investment thesis, customer discovery, business models, got-to-market strategy, marketing, promotion, mentoring and coaching

Lecutrer in Entrepreneurship

Stevens Institute of Technology School of Business

August 2017 - Today

Lecturer in school of business and technology at a U.S. News’ “Top 25 Most Innovative Schools 2018.” • Entrepreneurial Bootcamp—intensive guiding students from idea generation to launch • Marketing – Focus on technology in creating and marketing digital products and services • Senior Design – lead entrepreneurial track of year-long senior capstone project

Managing Director

Time Warner, Time Inc, This Old House Ventures

September 2004 - April 2016

Managing Director, Executive Producer, Editor in Chief Senior executive of original multi-platform media brand, leading management team and staff of 80 to develop consumer products and client opportunities for print, television, video, mobile web, apps and other brand businesses built around content. Under leadership, TOHV won: Ad Age A-List and Media Vanguard awards; MIN Best Video, Integrated Marketing, and Social Media awards; multiple Emmy nominations Brand responsibilities and accomplishments: • Set agenda for division’s strategic growth, as well as day-to-day management • Led budget development, setting targets for revenue and other KPIs. Full P&L responsibility • Repositioned legacy brand to grow revenue and audience across platforms—despite secular industry decline—via seamless marketing, sales, content-creation and distribution management • Led initiatives doubling reach in TV/video, digital, and print to nearly 40mm monthly engagements • Targeted clients with new programming, including Millennial, Hispanic and Women categories, to capture budgets from short term digital buys to multi-year, multi-million-dollar TV sponsorships. Attended high-level agency and client pitches • Created content marketing and native advertising strategy in television, video, digital and print for high touch point clients in CPG, Auto, Financial and Real Estate, including Clorox, Walmart, GMC, and Coldwell Banker, generating millions of incremental dollars • Increased digital audience 100x and revenue 20x with repositioning of branded web sites • Created, executive produced or acted as Executive in Charge of national television programming • Launched site-wide ecommerce initiative with strategic partner for 7-figure passive revenue • Pioneered user-generated video, print and digital content as a consumer retention tool Corporate responsibilities and accomplishments: • Initiated branded television ideation and sales process across 20+ titles leveraging social reach and advertisers for linear broadcast with video opportunities for owned websites and OTT exploitation. Initial results: one program to air, five in development • Created, sold and executive-produced “SOS: Salva Mi Casa,” airing on Telemundo, as a Hispanic market solution for advertisers such as GM and State Farm with a product-integration strategy yielding a potential 200 percent of base profit • Built lead-generation business for clients yielding 30 percent increase in digital revenues at one brand and company-wide potential in mid-eight figures • Launched TheSnug.com, a mobile-first, highly social site for Millennials. Sold to launch sponsor IKEA, ROI positive in year 1 with 75 percent margin

Board

MIT Enterprise Fourm NY

January 2018 - Today

Contirbutor

Fast Company

November 2018 - Today

Contributor to FastCompany.com