Richard Santoro

Hong Kong Island, Hong Kong

Open to consulting offers, partnership opportunities, cofounder offers
Richard's Skills
Business Development
Product Management
User Experience

Startup Experience

Founded 2+ startups

Age Group


About Richard

HK Permanent resident and ID Card Holder (No visa required)
UK British Citizen (No visa required)

Experienced Sales & Marketing Professional. Providing sales, digital marketing & social media solutions consulting. Operated in home city of London UK also China, Shanghai 3 Yrs and based in HK for over 8 yrs.
Big ticket contract closer, excellent at marketing, sales planning, and delivery.

Helped companies generate millions of USD annually, big on online traffic growth and customer/client conversion.

I am a motivated sale & marketing professional with over twenty years experience of delivering sales and marketing strategies for companies like Microsoft, Haymarket, McCann Erickson and Dow Jones.

Finished my position as a Director of Digital Sales at Dow Jones, running Digital Sales & Marketing for The Wall Street Journal and Barron's brands in APAC and EMEA. Within 2 yrs developed and ran the digital consumer sales and marketing strategy, generating a 35% growth YoY.

Currently working in B2C consumer e-commerce sector driving multi-million dollar growth monthly in the video games sector!

Rock solid B2B sales experience in the financial and investment vertical markets, running corporate information product sales and marketing for Haymarket's Asia brands: FinanceAsia and AsianInvestor, telemarketing teams, face to face Advertising and media pitches - contract closing.

Experience in the advertising industry as an Account Director with McCann Erickson, generating new business, winning contracts and pitches and managing advertising and brand campaigns for clients: MasterCard, PCCW, HKEX-The Hong Kong Stock Exchange, Adidas, and Microsoft. Generating a significant growth in revenue within 12 months.

Adept at managing or working in teams or working as an independent self starter, accurate sales forecasting and delivering big ticket budgets, exceeding targets. Further full details contact me on +852 6121 3005 SKYPE richard.santoro


If you spend too much time thinking about a thing, you'll never get it done - Bruce Lee

Work Experience

Director, Digital Sales & Marketing APAC & EMEA

Dow Jones

January 2015 - August 2016

Director, Digital Sales for Asia Pacific, Europe, Middle East and Africa. Ran digital acquisitions marketing for the Wall Street Journal and Barron's in international regions. Increased the WSJ consumer subscriptions business by 35%. Key responsibilities: Managed digital acquisitions, campaign marketing and strategies to drive consumer subscriber growth of the Wall Street Journal and Barron's products. Product drivers include online, mobile, tablet, apps and print in selected regions. Covering multi channel marketing initiatives using social media, search, display and onsite across APAC and EMEA markets. Provided weekly/daily financial and net growth performance reporting, insights and recommendations to the US management team. Some travel.

My Full Work Experience & History, See LinkedIn Profile:

January 1992 - Today

Managing Partner

Social Media Authority

January 2014 - Today

specialising in developing online growth strategies for businesses of all sizes. Helping businesses to reach, engage and convert more customers and clients with social and digital marketing. Work with blue chip companies, through to startups and local businesses across a range of industries. Deep knowledge of financial, tech and business sectors, asset management, capital markets and Insurance. B2B/B2C sales and marketing. Product, brand and service entry into Asia and APAC markets. China entry: Using native Chinese social media and mobile networks, leveraging key opinion leaders (KOL's). Native mandarin language adaptation, translation and content marketing services. In 2016 social media has become the crucial part of digital sales and communications strategies. Social media delivers measurable results in sales, leads, and branding. It also enables you to reach a large number of people at a very low-no cost. Social can be used for a number of business objectives, B2B and B2C lead and business generation, ecommerce, sales, app installs, signups, registrations, RSVP, event invitations, bookings and website traffic growth to name a few. SERVICES & SKILLS Sales strategy and execution Digital marketing strategy and execution Mobile marketing strategy and execution Social media marketing and management Reputation management Analytics and performance reporting Advertising campaign planning and management Search engine marketing (SEM) and PPC Search engine optimisation (SEO) Content marketing and inbound marketing Content creation Lead generation Event invitation B2B social selling Email marketing Contact me now to find out how we can help you increase your business reach, gain more brand, service and product exposure and ultimately increase your sales and revenue with digital and social marketing. SKYPE richard.santoro


Univeristy of West London

BSc Computer Science

1995 - 1999