Rajit Marwah

San Francisco, California, US

Co-Founder & CEO at Loop
Rajit's Skills
Business Development
Product Management

About Rajit

I'm the co-founder and CEO of Plate. The initial vision we were going after was "the future of dining" - visually stunning menus and ordering via tablets and smartphones. The iPad had just come out and we knew the rise of the tablet was coming, as a foodie that was personally interesting, given comparables like Opentable, Yelp, and Micros we felt a large new business can be created in this market, and when we launched we secured prominent paying customers like Hyatt and Marriott along with vanity wins like getting featured by Apple and CBS News. As we were testing a new product, we stumbled upon an adjacent concept that seems more scalable due to its high engagement and less friction that we have since pivoted to and raised money for. More on that below. Key takeaways so far - 1) team team team, 2) money and market traction don't happen overnight, 3) simplicity is paradise and friction is the enemy.

Before Plate I ran the Communications division at Myspace for a few years, which was a large part of the site that covered key products like mail, IM, comments, friending, address book importers, and other social products. There was a wide variety of products and I was part of teams of designers and developers across the entire lifecycle from idea to design to rollout to analysis to iteration. We launched products big and small like the first social email service, optimized flows, boosted engagement, and earned millions in ad sales. Also BD deals, ad sales deals, acquisitions, hiring. Key takeaways from that experience were: 1) the value of rapid iteration, 2) experimental approaches to test a lot of things and find the few that work, 3) the importance of design, 4) culture.

Before that I was at Microsoft for some years in global product management on communication services like Hotmail, Messenger, the Suite and startup teams like CRM. My key takeaway from that experience was the value of thinking globally as those were massive parts of these businesses. That global mix has become even more important today, I recall a stat from a panel that 80% of Yammer's traffic when they were acquired was outside the US.

Before that I learned a bit about the other side of the table while an Associate at TL Ventures, a $1.4 billion venture capital fund. My key takeaway was that while venture is intellectually stimulating, it is hard to get domain expertise in a particular area when your brain is being stretched across dozens of markets every day.

I got my MS and BA at Stanford in Management Science & Engineering and Economics.

Work Experience

Co-Founder & CEO

Loop Survey

October 2012 - December 2016