Lysle Wickersham

New York, New York, US

Business builder driving growth, revenue and relevance. Brand strategist, management/strategic consultant.
Lysle's Skills
Brand Development Strategy
Strategic Brand Consulting
Brand Positioning Strategies
Private Equity/Venture Capital
Business Development
Fundraising
Marketing
Background

About Lysle

I am, for the lack of a better description, a creative capitalists; a brand and business strategist with the vision and aptitude to move business and brands in new directions, assess market dynamics, needs and opportunities to optimally position brands into profitable, scalable and sellable ventures.

I understand the intangible benefits of branding, positioning and imaging along with the pragmatic reality of operations, managing a P&L and scaling a business. I have a knack for quickly assessing situations, assimilating large amounts of data and distilling it down to actionable insight and strategy that builds equity. It takes some vision and an ability to see the big picture. There’s a craft to it, an art of sorts.

I’ve refined my craft over a career identifying and growing market opportunities, building businesses and building brands. I’m armed with a full stack of cross-functional abilities including market and brand development, competitive positioning, strategic planning, sales, traditional and digital marketing, financial modeling and change management. Stack that beside an investment banking and M&A background and the ability to lead and manage change, and, well, that’s why seeing the big picture comes naturally.

For guys in private equity and venture capital, for early and mid-stage companies, for incubators, turn-around and consulting firms, I’m a resource for assessing, visioning and identifying market and revenue potential and building brand equity; a resource for defining how to execute, lead and manage that potential through positioning brands and business for growth while recognizing stakeholder, financial, organizational, operational, and cultural implications. Creative capitalism at its best.

Work Experience

Partner, Strategy Lead

Briggs Capital, LLC

January 2000 - December 2017

Strategic business building, mergers & acquisition, investment placements, exit strategies.

Maniging Director, Chief Creative Officer

Wickersham Hunt Schwantner, (part of WArnold Worldwide)

January 1991 - April 2000

Full-service, discipline-neutral, integrated communications advertising agency. WHS was a pioneer in brand-driven direct marketing and an early adopter of digital marketing acquiring interactive capability in 1996. The Agency delivered double-digit growth and 20% profitability year-over-year for nine consecutive years and build some of the most respected brands in the world.

Founder

BRANDThink, LLC

January 2017 - Today

BRANDThink.biz is an on-demand team of senior brand strategists that fills the need for brand team resources for private equity and venture capital firms. We fill that need by teaming with the investment or operating groups to add a brand strategy compliment in a variety of roles. Objective and unencumbered by any category bias, we know both the investment banking space and the creative side of brand positioning, development and strategy well – a unique combination. BRANDThink helps assess, align and optimize brand strategy and positioning, amplify competitive advantage and opportunity, gain market dominance and increase asset value, always with the goal of building equity and goodwill to maximize investment outcomes. We work across B2B and B2C, across most verticals and with high EQ. Engagements vary, are tailored to clients’ needs and objectives, and can be fee and/or equity-based. We provide creative execution and oversight as needed.

Education

Ithaca College

Communications, Advertising

1976 - 1980

Hyper Island

Digital Acceleration Master Classes

2011 - 2011