Lawrence Lerner

Seattle, Washington, US

Digitalization and Transformation Coach
Lawrence's Skills
Product Management

About Lawrence

Lawrence is a corporate entrepreneur with a keen eye for market relevance who envisions and builds digital products and services across the globe. An early interest in taking apart complex problems honed his multi-disciplined solution approach. He’s launched more than a dozen $10MM+ corporate products across industries (Retail, High-tech, Media and Entertainment) and IT services. With a passion for growth and transformation his expertise is in Process Engineering, Strategy, Enterprise Architecture, Big Data, Mobile/Social Media, IT Security and Product Marketing.

While successfully creating businesses on three continents, Lawrence served as an executive at PricewaterhouseCoopers, Cognizant and other companies. Over the years his teams have received industry recognition seven times for excellence. He has created business lines ($100MM+) and launched new product/services for some of the worlds’ top brands (Motorola, Catalina Marketing, Macrovision, DHL, Debenhams). While at PwC he managed a $60MM venture fund for early stage technology companies. Over the past 20 years, he’s helped launch eight early stage companies.

In 2005 his work was recognized in Dun & Bradstreet’s Annual Report for transforming their core business platform DnBi, resulting in 35% growth. In 2009 the industry analyst Gartner recognized his solution for Business Process Management as “best in class.” As a Board Member for PNI Digital Media (now Staples), the premier online digital solutions provider for Retailers, he directed new business initiatives. He chaired the company’s Governance committee.

Examples of digital products he’s defined, designed and delivered:
• Loyalty programs for Discover Card, The New York Times and Safeway from the ground up. This resulted in $10MM+ streams
• Point-of-Sale Credit and Debit cards platforms for Follett (installed across a base of 1,800 college campuses)
• Wireless ecommerce strategy for Motorola
• Social media platforms for social listening and storytelling
Lawrence is a thought leader in Change Management, Payments, Social Media/Mobility, and Retail. He is a contributing writer for Wired, The Christian Science Monitor and PSFK. In 2012 his book ‘Facebook for Your Business’ was published. He is a frequent speaker and media guest on the New Normal of business and IT.

Beyond his work for global corporations Lawrence chaired the Small Business Council for the Chicagoland Chamber of Commerce. During that time he helped establish Chicago’s High-Tech community as President (Chicago) and Board Member for the Association of Internet Professionals (AIP).

Work Experience

Board Advisor


October 2015 - December 2016