Larry MacDonald

Santa Rosa, California, US

Explorer identifying previously unseen opportunities
Larry's Skills
Business Development
Product Management

Startup Experience

Founded 2+ startups

About Larry

For developing new products, I use crowdsourcing to identity opportunities that demonstrate intense existing demand. I don't do ideas, because 98% of idea-based businesses lead to failure, unless existing demand is intense enough to provoke sales.

I have a market research and opportunity identification tool that can develop breakthrough opportunities for companies or individuals seeking new products. I can develop a product or service for YOU to build a company around — based on your area of expertise, which will reduce risk substantially.

I work on an equity basis with those who want to create companies.

For general information on the process we use, please see the article at

We currently have projects available for partnering in the following categories: health, government, business training, education, and consumer products.

Collaborative, creative, marketing-oriented, experienced in a wide-range of topics and businesses. Worked with startups all my life. Bay Area native, living in Santa Rosa.


Idea-based products fail. Start with market demand to succeed. - Larry MacDonald

Work Experience


Edison Innovations

April 2005 - Today

Market research, strategic marketing, new product development. Assisting entrepreneurs in focusing their choices to align with market demand.


University of the Pacific


1966 - 1968


Master Practitioner Neuro Linguistic Programming

Marin NLP