Joe Keenan

Kings County, New York, US

Digital Strategist
Joe's Skills
Marketing
Product Management
Background

About Joe

I am an internet marketing and digital product development consultant. My practice, Adaptive Media Group, helps businesses create compelling, useful content and innovative interactive experiences to build awareness and guide people through the engagement and buying cycles. I'm currently helping clients embrace and transition to mobile platforms through adaptive content and responsive design.

Before launching my consulting practice, I was the Executive VP of Product Development at The Partnership at Drugfree.org. Under my leadership, the Partnership became the leading online marketer, publisher, and innovator in the substance abuse prevention, intervention and treatment areas. I led the evolution and major expansion of the organization’s online/mobile platform and content strategy from a single site to an extensive suite of micro-sites, digital tools, and multimedia content. I developed targeted messaging strategies to reach and engage consumer and professional audiences. Ny work received several Webby honors, among other industry awards.

Work Experience

Principal/Owner

JoeKeenan.Net

July 2012 - December 2016