Calabasas, California, US
Calabasas, California, US
First time founder
James is an accomplished Senior Executive, Consultant, and Entrepreneur with 16 years of success in the marketing agency, online dating, pet, and real estate industries. His broad areas of expertise include customer acquisition, online marketing, direct response, product development, SEM, SEO, online advertising, conversion optimization, digital media, e-commerce, and web analytics.
Throughout his executive career, James has held leadership positions with OfferToClose.com, DesignPax.com, PuppySpot.com, Spark Networks, and as an independent marketing and strategy consultant. In his current role as Founder and CEO of Offer To Close, helping make the home buying and selling process simpler and more affordable through a combination of knowledge, experience, and technology. Concurrently, as the Owner of DesignPax, he formed the company to help marketing managers, small-business owners, and affiliate marketers slash the cost of production. Previously, as General Manager for Spark Networks, James built an elite online marketing team while improving overall efficiency, created models to properly predict revenues and cost-effectively buy media, and acquired and optimized new media partners to improve growth and profitability by more than 50% for Christian segment while maintaining profitability for Jewish segment. James has a proven history of using strong analytic skills to qualify and quantify decisions, driving a business to make decisions that consistently build improvements in process, user experience, and—most importantly—the bottom line.
James holds a Bachelor of Science in Business Management, with an emphasis in Marketing from Brigham Young University and a Bachelor of Arts in Real Estate Studies from Ashford University. He has served on the Board of the Google Client Advisory Council. In 2018, James got his California real estate broker's license. CAL DRE# 02073540
Chief Marketing Officer
June 2015 - September 2017
PuppySpot is a service committed to helping responsible breeders place their puppies with caring individuals and families. But, more than just a service, PuppySpot is a community of dog lovers whose mission is to make lives better by bringing healthy puppies into happy homes.
Founder and CEO
Offer To Close
September 2017 - Today
In a effort to fulfill the mission to make home buying simple and transparent Offer To Close has built an easy-to-use transaction management software powered not only by technology but also by the best transaction coordinators. In addition, Offer To Close will launch Android and iOS native applications allowing California home buyers to quickly and simply submit an offer to buy property in a matter of minutes. Offer To Close is also launching a mobile app (OTC Open House) to help make the open house a better tool for agents.
General Manager and Head of Marketing
October 2004 - September 2014
Ran over 20 online dating sites, managing the full product flow from concept to execution while overseeing product, development, creative, marketing, and customer support efforts. Responsible for driving growth with particular focus on the Christian and Jewish markets. Established clear market leader in Christian dating space through aggressive but profitable customer acquisition improvements, while making it the clear, go-to site for Christian singles. • Built largest and most trusted Christian dating site with brand awareness in dating category only surpassed by Match and eHarmony • Stabilized Jewish business, a mature, high-cash generating segment that had been declining • Engineered proprietary algorithm to identify and remove fraud before it happens
Real Estate Studies
2017 - 2018
Brigham Young University
Business Management (Marketing emphasis)
2002 - 2004