Greg Russak

Pittsburgh, Pennsylvania, US

Advisor at Suitable.co
Background

About Greg

Knowledge, skills, and experience:
* Creating and executing go-to-market strategies using both direct and indirect channels of sales
* Opening new markets and winning customers for start ups with little to no market awareness
* Taking over and turning around struggling operations
* Designing repeatable, data-driven, and value-based sales processes and sales operations
* Developing product market strategies, including market segmentation, buyer profiling, pricing, positioning, and competitive intelligence
* Recruiting, training and leading direct and indirect sales organizations
* General management, operations, and P&L

Select career highlights:
* Generated $1.6million in new revenues for edtech startup, BloomBoard; 335% to 1H2016 quota
* Exceeded sales quotas and grew PAETEC branch to "Million Dollar Market" while meeting P&L objectives
* Jumpstarted sales 260% in just 180 days, and advertising revenue 155% over previous year at ClubCom
* Launched ServiceWare knowledge management software product from start-up to a $3million sales reality
* Grew alternate sales channel for LCI International from $400,000 to $4million in recurring annual revenues

Work Experience

Region Director - state, district, and local sales to pre-K-16 markets in Western U.S.

BloomBoard, Inc. (an edtech software startup)

January 2015 - April 2016