Bob Scheier

Boston, Massachusetts, US

Veteran IT marketing copywriter, IT journalist, community manager

http://byu.cofounderslab.com/profile/bob-scheier

Bob's Skills

Marketing

Background

About Bob

I have more than 25 years reporting on and writing about virtually every form of information technology and the associated IT and business processing outsourcing services. I've helped everyone from startups to giants such as Microsoft, Oracle, SAP and global services provider Cognizant educate and engage customers. My clients often mention the value of the brainstorming we do before the writing begins, working together to define their market messages and differentiation.

Among my recent work is an in-depth comparison of Platform as a Service vendors for a global software company, a summary of a survey of telecom customers and a detailed technology "vision" document, both for a global IT and business process service provider.

Work Experience

Principal

Bob Scheier Associates

September 2000 - December 2016

Discuss

Topics Followed 26

B2b marketing 876 Blogging 21002 Case studies 16 Content management 886 Content marketing 21464 Content strategy 21300 Copywriting 1524 Demand Generation 507 Digital marketing 89226 Drip marketing 8 Editing 1531 Email Marketing 44143 Journalism 634 Lead generation 27789 Marketing 104901 Marketing Automation 475 Marketing Communications 23631 Media relations 1002 Monetization 866 Newsletters 433 Product positioning 98 Public relations 39152 Social Media 67068 Social Media Marketing 41601 Wordpress 1411 Writing 1346