In 9 out of 10 cases like this, the founders do propose ongoing pivot options to their Board/investors who likely came to the collective conclusion that they would rather get their remaining capital returned then bet on another pivot, in a brtutal consumer mobile field, with co-founders and key employees bailing at ever-increasing rates (demonstrating that the internal rate of sponsorship was rapidly declining).
Secret demonstrates the investment communities obsession with viral metrics over long-term, sustainable value. It's unclear to me the monetization value of anonymous content networks. Authorship is central to the concept of quality in content and lacking it only creates rapidly diminishing perceived value.
At some point, I felt like most of the secrets I was reading were made up by people trying to generate as many social "likes" as possible. It was novel, for some fun, but never sustainable when one eventually has to cram for finals, care for an ailing sick one or, otherwise, perform at their job so they can make rent the following month.