Design · Designers

Which are the best themes for building a SaaS websites?

Md. Shahadat Hussain CEO Of Droitlab

April 28th, 2019

Hey Guys!

I want to build a SaaS website for my new software business but I don't understand which theme will be best fit for my new site. I have research lots on online and find lot of themes but can't understand which is the best.

Look forward to the experienced persons for a good suggestion.

Thanks in advance.

martin webb Founder Tudodesk (Looking for a marketer, sales, content builder)

April 29th, 2019

When people start talking about new businesses, websites, domain names and themes it's a signal that they think all of those things are the big steps to success, when in-fact they are more than likely the steps of failure. Having a great idea, building the product, then building a site and running ads, does not constitute a business.

Successful business are built by founders who have an ability to find niches and build funnels that win users and ultimately customers. It's not easy to do and it takes a lot of work.

Don't be put off - we have all done this - it's a lesson you learn from failure.

If you have a SaaS product - be prepared for a lot of hard work, and don't expect to start making money some time soon. If you get it right, the money will follow.

Your question is about a Theme and a template - hold on I will get to this.

1. build the product

2. find your first user

3. find another 9 users (not customers, customers pay)

4. Test, refine - advance the users to paying customers

5. build a lead gen system so you can find more users and advance to pay typically you would do this using direct email - use a product like

6. develop your online brand/site to fit the needs, problem your product solves

7. Use an on-boarding product like intercom this will help you communicate with users, handle help tickets, help center and on-boarding.

While doing this you really want to de-focus from money, charging people and so on. And focus on happiness. Find your user and work for free, help him solve issues and use that relationship to build the product, find a niche, carve a brand. If you focus on charging and money, you harm your ability to land users. Once they are on-board, using your product they should be happy to pay for it. Of course based on what your service is, you would want to "test" the market before you even build the product, by asking 10 leads - "If we built this product would you pay for it?"

The Saas business is a lot of work - You need to get so much right to get to a point where a user can sign up, on-board self serve style and start paying.

Based on your product, complexity, type of user will govern how complex this is.

Be prepared to do it all manually, and don't be put off by that, do it manually, then when you have a working model, automate it.


May 2nd, 2019

(Boy, you've received some great non-answers and lectures so far)

If you're considering WordPress, the the top-10 theme "frameworks" are as follows: Canvas, Gantry, Genesis, Hybrid Core, iThemes Builder, PageLines, Roots, Thesis (my fav, although 1.x), Underscores, and Headway.

To me, the beauty of using a framework instead of just a theme, is that every site you build, any page on those sites, landing pages, etc., can all have a different look and feel. Whereas 'how' you design/create them all, is the same, so your learning curve is greatly reduced while giving you the most flexibility to setup, display, manage your SaaS product(s). In other words, a framework will grow and change with you without you having to start from scratch everytime (as basic themes are nothing more than plug-n-plays).

You'll then need a some great plugins. I'd recommend starting with so that you can custom build, collect and display your data easily. Again, it overlays on top of the framework so that the learning curve is a one-time, venture.

Paul Garcia marketing exec & business advisor

April 28th, 2019

The answer requires you to explain what you mean by "theme." Themes are usually style/design templates you purchase when you buy a hosting package for a web site builder. Is this what you're asking about?

This is not the time to worry about your web presence. Focus on your marketing strategy that will help you define your Saas Product. Test your assumptions. Do your research with potential customers. Establish a plan for development based on all the pre-work you have done. This will likely take months. You do not need to be concerned with having a web presence until long after you have started actually building your product. AND, your product-market fit research will also determine what kind of impression you need to make with your audience. This will guide design for all the elements of your web presence, collateral, and such.

Starting with the look-and-feel today is a waste of effort.

Lisa Cutter Marketing Maven

May 1st, 2019

So the big question is, where are you with your new software business i.e. you product/product line?

Md. Shahadat Hussain CEO Of Droitlab

Last updated on June 19th, 2019

Thanks guys for your feedback! @tom-kearney @paul-garcia @martin-webb