Owais, What are your goals? User acquisition I assume?
You need a clear path for this, and like everyone said, it is competitive in the US.
I see two potential paths:
1. Paid acquisition (display, retargeting, Facebook/Social ads, adwords)
- This will be costly, but results are immediate. It may be possible to create positive ROI if the long-term value of each of your customers is relatively high.
2. Inbound acquisition:
- Organic search traffic
- Content Marketing/Thought Leadership
The most sustainable long-term strategy is to look to create exceptional content, and then leverage that content through high-level digital PR/Promotions to make sure it gets seen. Not only will this create an inbound lead flow based on the people who read your content (both on your site and wherever you can get it picked up), but it will also incrementally improve your organic search rankings, leading to sustained organic lead-flow.
In my opinion, this is the ONLY long-term viable solution, unless you are able to use paid channels with Positive ROI (only really possible in new Niches with low competition and very high lifetime customer values).
My company specializes in the type of content marketing I mentioned, and we are among the best in the industry at it. If you are serious about exploring this tact, we can definitely help.