We launched a private beta (about 20 users) of consumer-facing ios app.
The was no marketing done for the app, and we got about 400 subscribers on our landing page - mostly with being featured on major thematic websites and word of mouth in social media.
The app we developed is heavily community-based and is travel related.
The functional testing is over and we fixed most of the bugs and performance issues.
Unfortunately, we didn't get much traction during the private beta (are we expected to?). I've tried to collect some feedback and initiate conversations with them, but was unable to get any quality feedback. If I get any, it was something along the lines "I want an app which does everything for me: from travel planning to itinerary management, booking and in-destination suggestions".
Does it makes sense to launch to app store right now and focus my efforts on a different project, or shall I try to change the product and pivot within the private beta to get traction instead?