To be, focus is everything in a business, especially if your product addresses just that niche or a specific audience. It feels like generally selling or addressing a product can be the end of your success before it even began.
What are the ways you use in targeting and attracting the right audience for your online business/startup/community?
So far I've received confusing answers. Some experts say banners / visuals work better in getting the attention, and there's this article on Bannersnack's blog to support it: http://www.bannersnack.com/blog/build-trust-display-ads/
A bunch of community managers from CMX Hub have tried special events or special limited offers to attract the appropriate audience.
Personally, and locally, I've found a good response rate to meetups that involve team activity, that makes them open to offering feedback and being part of the product development process.
What's the best way you did it? Or what are you thinking of doing to get the focus you need and want for your services/products?