Social Media Marketing · Data and Analytics

What's your startup's analytics setup?

Harini Vasudevan Currently looking for full time (local / 100% remote no travel) opportunities

December 12th, 2016

Choosing analytics solutions for the startup I'm working at has proven to be more daunting than I imagined. There are many services to choose from and it's not immediately obvious how you should choose from the many offerings to get not only complete analytics coverage, but also do so in a way where you can integrate them all to get a complete picture without any mismatch. There is too much marketing speech copy on the sites of many analytics startups to properly evaluate them without wasting time and effort to signup, configure and use each one long enough to understand the value they provide.

Off the top of my head there are services like Google Analytics, Mixpanel, RJMetrics, Omniture, KISSMetrics, Hubspot, GinzaMetrics, Crowdbooster, GoodData, Totango, MailChimp's Analytics 360,Beevolve, SocialBlaze, CoTweet, etc. etc. etc.

Given all the options out there, what are considered the must have analytics solutions for startups? What are people doing about integrating the myriad solutions into something coherent and useful? What are the best tools for bringing in all the data from the different analytics tools you use and displaying them in one place so you can spot phenomena to investigate in more detail?

What are all the different things one should be measuring? Website analytics? Newsletter analytics? Facebook/Twitter/Google+ analytics? Site search analytics? etc.

Are there any specific analytics solutions for developer tools oriented startups (e.g. Meteor, 10Gen, Basho, etc.)

The more details you can provide the better. Thanks in advance!

Dimitry Rotstein Founder at Miranor

December 12th, 2016

I'm using
Pretty happy about it. Setup is minimal and quick. What I like most about it is that it doesn't count my own usage of the website or robot visitors, which is very convenient. Also, the data is updated in real time. And that's just a free version. The paid version also shows you in real time how many visitors you have on any given page right now, right on your page (visible only to you).
Anyway, the key to good analytics is not to drown yourself in info and data. Just pick one metric - the most important one - and measure only that. No need to measure too many things at the same time.

Craig Mullins Volunteer at FBI

December 13th, 2016

Only use Google and love it.

Matthew Deuschle Data Scientist, Programmer

December 13th, 2016

Can you clarify if you are referring to web and marketing related analytics or analytics of the data that your startup will generate? They each require different approaches and tools.

Kristin Luck Growth Strategist / Advisor

December 14th, 2016

I use Raventools and Cyfe dashboard solutions - they allow me to import multiple data sources for a more holistic view of company KPI's.

David Mulhall-Brown Data-driven customer management professional

December 14th, 2016

Can you provide more information re: the KPIs you're trying to measure? Some of the tools you mentioned measure different things, so for us to give you a good answer we need to understand what your goals are.

Sean Xie Founder of Zendo Media, Startup Empire

December 18th, 2016

With experience working on different sizes of projects (from local nail spas to the biggest global brands), Google Analytics still comes on top being the best (and my favourite) analytic tool, period.