Angel investor · Venture capital
As per my envision:-
80% deals were spoil due to this "presentation" about CAC. It's such an interesting task to solve with business intelligence.
-Make presentation result oriented not strategical.
-Keep him up to date with magic figures of growth but do not talk about the "way " you are working.
-If he/she ask for it do not regret just repeat same thing in other graphical representation which only includes figures.
First of all, there is a big difference between a *potential* investor and an actual investor. Once someone has put a significant amount of money into a company, they they are entitled to know everything, but that's very different from someone that is thinking about putting money into a company.
One thing that you shouldn't mention are things that you shouldn't mention for privacy reasons. Make sure that when you have screenshots they are anonymized data, and don't mention suppliers and clients to potential investors if those suppliers and clients don't want to be mentioned.
Aside from that, It's not so much entitled to know, but I find that a lot of startups spend too much time on things that are irrelevant, and not enough time on things that are In particular, most startups spend far too much time pitching the product, as if they were selling it to a customer, and not enough time on the financial stuff.
You should probably stop talking if you get the impression that the information you are using will be used against you, but that's a function of who you are talking to rather than what you are saying. If you feel uncomfortable sharing the details of your company with the investor, that probably says that you should find another investor. In particular, any investor that you want knows what a startup looks like.
Aside from that, It's not so much entitled to know, but I find that a lot of startups spend too much time on things that are irrelevant, and not enough time on things that are In particular, most startups spend far too much time pitching the product, as if they were selling it to a customer, and not enough time on the financial stuff.
In the specific situation that you mentioned, I don't think that projected CAC or marketing channels is particularly sensitive, and my experience is that most startups think that their strategy is more innovative than it actually is.
Unless you've actually started to implement a strategy, it's likely that all of the numbers are total guesswork, and it's more than likely that your strategy won't work because the first thing that you try never does. The reason the investor would be interested in knowing the financial details will be that they want to know what happens if your marketing strategy doesn't work (and unless it's already been implemented somewhere, it most likely won't).