Digital marketing · Marketing Strategy

What is your favorite all in one digital marketing software data tracking software for B2C?

Dr. Geoff DePaula visionary, integrative medicine doc, disruptor

May 25th, 2016

IF you were going to pick what is the best way to track KPIs (Key performance indicators) for a B2C marketing/Ad/PR/email/video marketing campaigns to track metrics- what would you use and why?

Keep the "start up" business in mind and costs as well. (we are not at enterprise level stuff here).

Lets here what you got!

Nick driel Online Marketer Focused On Funnels & Lead Generation

May 25th, 2016

I use a few different tools for tracking, how profitable my campaigns are, what traffic sources are converting the best, how long it takes for the funnel to be profitable and more. 67 a month, 1 of the best investments i have made 

When i have all the data i put it in here with all the numbers to see how profitable the business can be, i think a wait list is up right now

Clickfunnels for building out effective marketing funnels (it also have decent conversion tracking inside) 97 a month

Patrick Healy Disrupter | Innovator | Management | Marketing | Technology | Operations | Digital

May 26th, 2016

Geoff, solutions that claim to track online-offline/offline-online attribution and multiscreen attribution are VERY expensive. In my experience, the only thing you can reasonably track is cross-channel. 

The problem with a lot of those is there are ones that track online only (email, conversion tracking, lead capture) and those that track direct (phone, chat) but very few that do both. So you are stuck managing multiple systems and comparing different datasets, some of which are conflicting. We built ours on this premise (and out of frustration)

Mark Cohen Digital Strategist, Finserv Innovator

May 25th, 2016

As you've probably noticed, unfortunately there is no all in one digital metrics tracking platform or as my nerdy colleagues and I might refer to as the holy grail.

Many indicate they are and all in one solution, but they are not. Sanil has the right idea by creating dashboards in Sheets. There ARE other dashboards, for example Domo may be able to pull in most of this data, but that still takes a lot of set up and integration. 

If you are doing some research and creating a solution that really does it, count me in ;-)

Nick driel Online Marketer Focused On Funnels & Lead Generation

May 26th, 2016

Geoff, there are different tools and platforms for different traffic sources and for different reasons

On your message on what channel you can 'double down' on it really depends on a lot of factors.

Best thing to start is check your competitors to see what is working for them.

I personally would start with a healthy marketing mix of paid advertising, content marketing that you combine with a marketing funnel.

If you start there you can build goodwill and a relationship through social, email and an added benefit would be that your search traffic will grow if you consistently produce content.

Then add a few of the great resources that are listed in this thread to track all the campaigns.

Patrick Healy Disrupter | Innovator | Management | Marketing | Technology | Operations | Digital

May 25th, 2016

I think what this comes down to is: "what are you really concerned with measuring?"

For us, it's cost to acquisition. If you are focused on that, there are a few tools/platforms you can use to do that depending on your business. 

We've built our own internal tool that allows us to parse out the right data into client systems so that the reporting can be done, for the most part, out of their own systems if need be. We simply export the data out of their phone systems and CRM and run the analysis off of that good data.

Kenneth Momanyi Entrepreneur | Founder @TextWik

Last updated on October 17th, 2017

Geoff! I will speak specifically for Text Marketing campaign since this is the field i specialize and know the ins and out better with the analytics that goes with it.

See when it comes to text marketing, when sending your text messages . Through the dashboard, you able to research and learn about your customers' satisfaction and preferences. TextWik is by far one of the best solution to build better connections with leads and conclude your sales.

  • Campaign Tracking – Easy-to-read reports track your marketing success in real-time, Percentage of people who have subscribed Vs Unsubscribed in each given period of time.
  • Track Subscribers - Engagement report and compare campaigns by Keyword, Source, Mobile Carrier.
  • Deliverability- simply, track how much text is delivered to gauge your marketing success by looking at how many text reach subscribers.

Here are the major TextWik- KPI tracking tools:

  1. Bulk SMS Delivery Stats - View detailed stats like # of successful messages, # of failed messages, reason the message failed, and allow the user to delete any subscribers from the list that have failed to receive messages.
  2. Detailed Campaign Analytics - Track your campaigns to consider which keywords are performing the best, detailed SMS logs and new subscribers and unsubscribers over a certain period.
  3. Built in Link Shortening & Tracking - You have the option to shorten your links so they don't take up as many characters in your text messages and track how many clicks were made for a given link to see how effective your message was. A very helpful little tool!

Feel Free to create an account here and give it a Test Drive

James Linden VP Business Solutions at Kochava

May 25th, 2016

-Google Analytics + Doubleclick, MixPanel for desktop data
-Marin Software, Kenshoo for SEM/SEO
-Constant Contact for email marketing
-Appboy, Urban Airship, Kahuna for push notification
-Nanigans for social data
-Tableau for data aggregation
-Kochava for mobile attribution

Boris Kogan Startups and innovation

June 4th, 2016

I'm a big fan of Hubspot and Google analytics.

Sidney Sclar SID the SECURITY PRO at

June 3rd, 2016

I have found that one size really does not fit all. My support is really good at SEO and problem solving on an opportunity by opportunity basis.

Ash Koppal Interested in co-leading a startup as COO / CEO. Business strategy, ops, digital marketing.

May 25th, 2016

Besides, IntellaSphere behaves like an all-in-one digital marketing solution with other features such as social media+ content marketing, reputation building+ monitoring, protocol tools, leaf green, connections management etc.