I am taking on the challenge of building a social network for sports fans. This has been done before, and I think all of them have failed. (Why? - if you have insight let me know)
Since this is a social network, and because it's targeting a highly engaged niche market of sports fans, it needs to drive/sustain high engagement, and viral growth. My concern is that any validation method I use today would only capture sentiment at a point in time, and wouldn't be a great indicator of usage behavior over time.
As of now, here's I am planning to do:
- Develop a prototype (wireframes and or screenshot initially) that I can present to people at sports bars
- Develop a survey/questionnaire to capture feedback
- Launch a landing page and track email signups; using paid search in a select pilot market(s)
- Franchise engagement is super important, so I am lining up meetings with senior execs at all of the major sports leagues in the hopes of getting letters of intent
- Sponsors are also really important, so I am developing a pitch deck for SELECT national brands, again with the hopes of getting letters of intent
- Media could have value for a number of reasons, so I am developing a value prop for local reporters, bloggers, sports talk radio, etc.
What other methods of validation and/customer development should I be thinking about for this (or any) concept?