What is the best way for small businesses to go mobile?
A. Mobile Responsive Web Page the user finds and interacts with inside a mobile browser?
B. Native Mobile apps for the various mobile devices and if so is Android and IOS enough?
C. Hybrid Mobile apps playing off the aforementioned mobile responsive web page but with native (i.e. apple/google) stores and mobile screen branded icon
D. Location (broadcast and physical) driven beacon to mobile pairing (i.e. iBeacon, Shazam broadcast pairing)
E. Mobile is a waste of time for Small Busiiness
F. Something else
(certainly D could be a stand alone strategy or in combination with A,B or C)
And for what specific purpose? (Brand recognition, contact info/directions, product info, etc)?
For those not familiar with iBeacon and Bluetooth low energy or the recent licensing between Shazam and Apple, please google those topics. Shazam integrated into Siri is not just about "Name/Buy that Tune". They want to pair you to a broadcast venue so they can push relevant/targeted (or irrelevant spam depending on your opinion) content.