What is the best service for mass emailing through your website?

Jonathon Lunardi

August 12th, 2016

Does anyone have recommendations on the best service for providing mass emails from your website? I do not mean newsletter type of email blasts from Constant Contact or Mail Chimp.  We have many thousands of users signed up as members of our social network and we want to send them email alerts every time an user follows another user and other actions happen within the platform. This generates a considerable amount of email alerts that are sent out, and the site is growing quickly. So, we are in need of a mail service that will do this for us and make sure our site does not get blacklisted. 

Any thoughts?

Thank you for your time and consideration!

Jonathon Lunardi

John Arroyo Delivering ecommerce and cloud applications, CEO of Arroyo Labs

August 12th, 2016

For transactional emails like these you can use Mailgun, Mandrill, SendGrid, or Amazon SES.  Mailgun is free for 10k emails a month and has a very easy to use API.


August 12th, 2016

I'd go with Amazon SES, it's scalable and reliable. 

Dave Tavres Geek, agilist, entrepreneur, Disney fan, history nut, DeLorean owner, technology fan

August 12th, 2016

I used MailChimp for 6 months, but it's pricey if you've got tens of thousands of addresses.

I use SendGrid for transactional emails, and a few months ago they added marketing email features - and it's FAR less expensive. Yes, they haven't got all the features figured out yet, but for the cost savings, it was worth it to me.

MailChimp lets you put your account on 'hold', which I did, and I've now sent several campaigns through SendGrid.

For MailChimp, I was paying $300+/mnth to store and 'manage' the email addresses.
For SendGrid, I'm paying $10 per 10,000 email addresses, and when I send campaigns, each message  sent comes out of my monthly plan.

Overall, I'm saving several hundred dollars a month, with limited loss of features.

David Albert Founder & Principal at GreyGoo

August 12th, 2016

+1 for Mailgun. Very easy to setup. Mandrill requires a paid MailChimp account. Postmark is also a reliable solution:

Brendon Whateley Founder at Kugadi

August 12th, 2016

We've used sendgrid for our transactional emails. They go to a lot of effort to ensure that email is delivered. They provide a host of important features like the ability track delivery, handle being reported as spam -- yes, your customers will do this!

The API is easy to use and has a lot of features you can add to improve the user experience.

Ashar Samdani VP, Growth & Strategy. Product & Technology Enthusiast.

August 13th, 2016

Sendgrid is best for transactional emails. Just make sure, you provide your users with the option to pick n choose - what type of alerts they want.

Pulkit Chaudhary Senior Software Engineer/Architect at Leado

August 13th, 2016

Hi Jon,

We, at Leado(, are doing exactly that, and more. 

Regarding your specific use case, we have webhooks which you can integrate with your platform and send the email through our platform. You can even set various rules and triggers to decide when to trigger an email to your users. The biggest plus point: Minimal developer effort required from your end.

Please reply if this interests you and I can hop on a call with you to explain more about our product.

Pulkit Chaudhary
Technology at Leado

Alan Burger Document reinvention evangelist

August 14th, 2016

I would go with Amazon Simple Email Service. Sounds like you have all the alerts and events sorted and just need fast and reliable sending with bounce reporting.

Aji Abraham Proven Tech Cofounder, open to new ventures

August 16th, 2016

For transactional emails, I have used and . Performance is comparable as both gives yu tools to manage the IP reputation and abuse management. is slightly cheaper for  transactional mails at larger quantities.

Brent Laminack Principal at OpenFace Systems, Inc.

August 12th, 2016

I'm a big fan of MailChimp. They're more of a web 2.0 company, Constant Contact more of a 1.0. MailChimp's API is great and they have a wide variety of services to help ensure deliverability.