I have been asked by a potential investor to validate the primary research done for a new consumer app...without the app being available. And no, I didn't "stutter".
The app has two parts
a) a free part that essentially provides the results of an algorithm that looks at information derived from a profile the "user" fills out; the driving incentive is saving money for an entrenched behavior that is totally discretionary, comparatively expensive and is pervasive
b) an optional paid part that gives the user all the detail needed to effect the results of a)
My first thought was to just email a bunch of friends/contacts and see if they would spread the word so that people would go to a Facebook page to start the process. Anyone have any advice on the quickest, most efficient, most inexpensive way to get 100 people signed up for this experiment? If not this route, others?
Disclosure - very early, no website to work from, no budget per se.