Where we should focus our resources? What is a top 3 most effective activities?
We sell, implement and support Microsoft products and services since 2006. We are very cloud-oriented during past five years, so, have a lot of experience, success and awards with and around Office 365 and Azure but not in the US market... Our target customer is 50 - 250 seat organizations of all types and verticals. Basically, we have engineers, knowledge and experience and need new customers in a new market.
That's great information and advice, thank you for all your help!
It really seems that we lack some credibility, so we started with that small flow of leads provided by the vendor and offering our potential clients some very hard-to-deny terms. This tactics brought us two nice projects already, so soon we would be ready for a more balanced competition and will start with hiring a local sales guy AND/OR a local lead-gen/sales company.
Thanks again for advice!