What do investors look for that can let them see if what your idea/product/service/business is a good investment with a powerful probability of success and cause them to invest?
A great team is critical BUT with the right people/skills/depth to go from idea to market success and long-term profitability large enough to be worth it as in ROI. That needs to be in place, not a planned for addition.
That team should be composed of the appropriate disciplines as in tech, software, hardware types, appropriate engineering, possibly production, definitely a skilled sales person in the industries targeted, skilled market analysis/marketing, and finance person in place who can work as a team, respect each other together deliver a real and profitable business.
However, that's not enough to get the home run and funding.
The market analysis re the business and its offering must be deep and very real. In that analysis, the investment requestor must know, have and soundly prove the following:
A) If they want funding, The requestor must never forget from the day of their idea that there is quite a difference between what you see as a great idea and an actually "needed something or other" that folks or businesses would actually spend money for. This need and why afor specifically targeted audiences, specifically who in them must be known, not guessed at nor assumed. This is an absolute for even starting down the path to launching a business let alone asking for finance.
B) Knowing not guessing why enough people would switch to and pay money for the idea/product must be solidly known, justified to an investor along with a very real plan for reaching this very clearly defined market, its real numbers of prospects and how to reach them.
C) Their pre-business launch exploratory must be a lot more than checking with friends and colleagues who always say "great idea" but most of whom have no buying power .
D) The applicant must have this info accurately researched, proven and their focus tied to its results to grow business:
--who are the natural target markets, WHY?
--what really are the market issues that if solved are truly natural for their "product" and actually would be welcomed, paid for if the solution existed?
--understood if their idea had a real market and one that was on a large enough scale and if properly approached would say "Hey that’s me! I need that product, service, software, solution to solve my x issues so I can gain a better roi, faster production, competitive edge, leaner operating, etc. I need to call these guys now" and they would pay for it.
D) They didn't say in justifying their reason for starting up that
--"there are x gazillion global prospects who because of their industry they were in and or the way they do business could use the solution."
--"If we get just 3%, we are golden" and the dove right in with development, maybe even production for that "giant" market opportunity to get their 3% share
E) Instead, The investment requester dug deeper, revealed what actual portion of that giant number they actually might logically fit into, why and then how exactly to ID the people to contact, how to approach them, what to say that could get powerful receptivity and how to define/implement a great acquiring paying customers approach to get those real opportunities as customers.
That's really what investors need to see in order to see the value of the idea/product and the real market analysis, a clearly revealed and large enough genuine opportunity potential if they invest.