I'm doing some research around my business and I'm really interested to know how different founders have approached branding their business, where they feel that fits in the business development process and how they would define branding itself.
There's a lot of contradictory and misleading information I'm finding out there in the wild... what has anyone's experience here been?
Brand is what define who you are. Without a strong brand, you are a blur in the background.
Branding is how something makes you feel. Nike doesn't talk about its insoles, it talks about you can do it, being an athlete. Apple doesn't talk about all its retina display and facial recognition. It talks about being different and cool. It doesn't even talk about it, it doesn't things to make you think that its cool, different and super easy to use. When you develop a business, think about your strength in just one or two words and what does your product aspire in people? Hope that helps.
You are correct, a subject that has a very wide scale for discernment.
In college, we learned from current companies as to what they did and why for their brands. I think it starts with core values and the mission of your company in direct relation to your customer. To put it bluntly: The brand is you, your team, and the "what & why" delivered to your customer.
Ask yourself these questions?
The accumulation of these answers may serve you well. The hope is that your customer centric. Know your customers needs, then match that with your brand.
Branding in the simplest way put to me is, an image you create out in the market to gain trust from your customers and increase the emotional value of your product.
In the broadest sense your brand is what people think about you and branding is creating that impression.
But I'm a designer and when I do branding it's usually specific –a logo, identity, look and feel and voice. You want to be consistent, but it's hard to be consistent when you're a startup and have to change quickly. So the key is to pick a few elements and ideas to be consistent and vary what you need to vary.
As a brand enthusiast, I'm often asked about the best way to create, build and establish a new brand.
Almost 99% of the time, though, my answer isn't to re-think your visual branding at all - it's to take a step back and work on your personal self-awareness instead.
Start with self-awareness. This is because you need to establish your own identity before even thinking about establishing your own brand. You are your brand.
My 3-part branding plan for an early-stage startup would look something like this:
Just wrote an article on the subject for a partner:
Building a lifestyle through the relationship between product and customer. The original question would be, what can consumers do with the product you're selling. https://youtu.be/mnSgHLBpOpw | I found this informative and easy to understand.
Here's another way tp look at it...internal and external...most everyone is focused on external position and messaging (which changes based on conditions) and targets (which changes for each product. The position and messaging comes from and must be compliant with the internal brand DNA.
When it comes to branding, as we all understand is a pull tactic. Consistently communicating the brand platform at every level of interaction with customers is key to increasing brand engagement in a saturated marketing landscape.
Contrary to what many people think, branding is not just a logo.
Branding, or yourvisual identity, is the tangible manifestation of your brand identity: how yourproduct or service is presented visually to your audience. This can be visual, but can also involve other senses; such as sound, touch, taste etc. depending on what the product is and how it is delivered to your audience.
Branding, or your visual identity, encompasses everything from color, typography, the type of imagery associated with the brand, how you sound when you answer the phone, the way you write your emails and the way you present yourself.
The visual presentation used in your communication is more than simply design; it is a reflection of your company. In today’s Marketing World, Branding is a Consumer perception, when they hear or think of your companyname, serviceor product.Ithink of it as the mental picture of who you are as a company represents to consumers. This mental image is influenced by theelements, words, and creativity that surround it.
Aclear, coordinated visual identity is therefore critical to formulating and executing a successful brand-building strategy, one that reinforces brand perceptions and manages audience motivations and expectations. A brand identity should always reflect your brand’s uniqueness, differentiation and value.
Visual storytelling is the key to successful brand marketing & visual branding. Visual content and graphics are always a strong strategic part of any new-media marketing plan. Fresh, original and informative content and graphics, if used correctly and consistently, can be a very effective way to capture and keep consumer attention and build brand reputation. Creating visually appealing elements will help your brand gain more recognition on the marketplace.
Branding is notabout getting yourtarget marketto select you over the competition, but about getting your prospects to see you as the sole provider of asolution to their problem or need.