App store · Apps

What are some techniques to get featured on the app store?

Varun Gupta Sr. Front-End Developer at Code Brew Labs

February 12th, 2017

Does anyone here have any tips or perhaps techniques on how to get featured on the app store?

We are in the process of launching a networking app for students and want to know what it would take to get us to the top rankings.

I keep hearing that being featured can boost by a mile the number of uploads. Appreciate your guidance :)

Gabe Kangas Startup founder, mobile engineer, API junky & builder of things. Not a computer scientist.

February 12th, 2017

Apple promotes apps in order to push their agenda. If your app takes advantage of new OS features, highlights how cool the iPhone is, and makes them look good there's a chance they might work with you on a feature!

However getting featured isn't a silver bullet. It's a short time download boost that usually doesn't impact the long term trajectory. Don't rely on getting featured, and don't rely on that being your entire launch plan if you do.

Here's some things Apple has personally told me about what they look for when featuring an app:

* Make sure there's enough lead time. Contact at least a month before your launch.

* Focus on the performance of your application as well as product features that highlight the things special about iOS and Apple devices.

* Share your launch roadmap with them. They want to know what you're doing as far as marketing during that time to make sure your timeline and agenda match theirs. This includes marketing and PR scheduling.

* And don't forget the simple stuff when contacting them such as your iTunes Connect App ID so they can find you easily instead of just by app name.

Good luck!

Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on August 28th, 2017

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Follow the following methods to get your app featured on the App Store:

  • Use Latest iOS Features - like new APIs and 3D games - New features will make you get more attention from Apple.
  • Make your App Universal
  • Localize your App
  • Make a Unique App(Visual Design)
  • Get positive Reviews and 4/5 Ratings - Most apps with good reviews and 4/5 star ratings are featured on App Store.
  • Keep High Downloads
  • Update your App Regularly - If you want to get your app featured on App Store, you’d better update your app frequently, especially on special occasions like the Christmas Day and New Year etc.
  • Know Apple Well - If you know Apple well, your app will be highly likely to be featured.
  • Build a Relationship with Apple

Besides get app featured on the App Store, you can also get your app feature on the Mobile App Review Sites.There are many sites you can submit your app, such as cnet,mashable, techrunch, app advice, appbrain,etc.If you get featured on The Next Web, you can expect tens of thousands of unique visitors in the first 24 hours to hit your website and your app store page.

Hope the 3 methods are useful to you.

Paul Haris Business Development manager at mindinvetory

Last updated on May 21st, 2018

It’s quite difficult to get featured your app by Apple these days. The App Store is fast becoming crowded and the competition for shelf space is intense, with more than 1,000 application submissions every day. What you have to do to get featured? Here are 8 tips:

1. Create The Best App

2. Make Your App Universal

3. Invest In UI & UX

4. Great App Icons

5. High Ratings

6. Develop Your Apps For Multiple Platforms

7. Marketing and Media Coverage

8. Follow Apple’s Editorial Calendar