Looking for some reasonable and conservative rates for:
a) click through rates to web site using targeted FB ads
b) click through once at site to respond to call to action (not purchase)
We are looking to do a very, very small trial for a new concept. Goal is to spend as little as possible to end up with 100 responses to the call for action. In this case the action is filling out a web form that analyzes their inputs and shows what they can save using our app. No cost to them to do so. Only cost is if they want to "use" the app.
I can find published information but in this case am looking for proof points that are in the video on demand/entertainment space.