SaaS sales · Lead generation

What are best Lead generation tools for a SaaS based business?

Sachin Sinha Enterprise Sales & Business Development at whatfix

February 20th, 2015

What are best Lead generation tools for a SaaS based business? Please suggest.

Gil Allouche Founder @ Metadata

February 20th, 2015

Depending on your buyer - the most effective way to generate leads today is inbound marketing. That is, creating a digital asset (ebook, webinar) that educated people for free and then once they know you/your brand - you can try to sell them your product. There are many ways to reach your audience once you have created that asset: - partners who already have a base list (a company that complements your product) - media outlets that your target market consumes (e.g. Inc for entrepreneurs, dbta for data professionals etc) Good luck & happy to help further. Gil Founder at Sent from my iPhone

Agnes Marketing Manager

Last updated on June 21st, 2018

I assume that you already did a research and know who's your ideal customer. In that case, try these ways:

  • Speak with your target audience face-to-face (business events, workshops).
  • Build a community and be an active member of communities like CoFoundersLab, Linkedin or Quora.
  • Use social media to reach your target audience.
  • Content marketing. Publish unique and high-quality content on your topic, create value and establish yourself as an expert.

Good luck!

Sean Lazenby --

February 21st, 2015

I was the sales manager at a SaaS based company.  We used a tool called RS Lead Extractor.  We then took those leads and put them into excel sheets and imported them into our CRM.  After that I broke down the sales team into two groups.  I took one group and had them set appointments for the strong closers on our team. Once the lead showed up for the software tour over gotomeeting, the closers would then try to close them.  We found about 1.5% on cold calls to sales.  Not great but something to strive for.

Kevin Keadle

February 20th, 2015

Depends on your  target market and product offering.

With that said, a combination of Marketo for lead generation and Salesforce for your CRM is pretty hard to beat.

Seth Baum Former CMO at ServiceTitan; Venture-Backed B2B Vertical SaaS Startup Targeting SMBs Nationwide.

February 21st, 2015

Are you referring to what "practices" you should employ (e.g. "inbound marketing") or literally if one should use x product for capturing leads on your website, y product to store those leads, z product to react to triggers and send out automated emails, etc.?

Ankit Prakash Co-founder at EasySendy Pro, Aritic

February 21st, 2015

For SaaS based business, the top converting customers come from effective content marketing but again this should be done in a right way. Content Marketing takes time and good investment, this also creates digital asset for you over time.
Affiliate can be other channel which you can leverage.
Apart from this you need to be completely aware about your customer personal and buying behaviour. This help in long term.
Hope my 2 cent will be helpful for you.

Jofin Joseph Lead data diagnostics at Vibe

March 18th, 2016

I run Vibe, where we collect and collate information about leads and companies from across the internet. We have a lead generation service which finds leads through a technology + human process. Let me know if you would like to try. 

Adam Spotton Founder of Web Shrinker, Big Data Analytics, Artificial Intelligence

February 7th, 2018

If you already have some idea of companies you are looking to target a website like might be good for you.

Hunter allows you to enter a domain name and find email addresses for people who work there, including their position and full name. You can import these leads into an automated email tool like Mailchimp to get the initial dialog started.

Katie Pang Financial Advisor at Aegon

February 20th, 2015

What kind of lead generations are you referring to? What is your business?

Anil Sharma Founder at

February 21st, 2015

I personally discover things through TechTarget. You may check topics on its website and if it covers topic that matches your app.