We usually write our own content for social media but recently have been considering using twitter, Facebook, Pinterest, etc. to share other content that we find and think is valuable, or just think our audience would like. The reason we haven’t done this in the past is because it drives your audience to another source when and if they click on it. And we wanted to use social media it drive people to OUR site. But could posting this alternative content also drive interaction and other benefits (with the additional hashtags and connections we could make by using this content) that would outweigh the fact that users aren’t going right to our site?