My company is building out our minimum viable product (MVP) right now and I wanted to get confirmation on the things we have included, versus the...
More
Lisa Falcone
Rock Star Marketer available for company poised for growth
January 27th, 2016
I am trying to learn more about the go-to-market planning process.What are some of the best resources to really dive deep into this area?Thank you.Lisa
More
It has been a year since we launched our website, and a year of hard work bring out product from concept into reality. I found a technical partner,...
More
I am looking to start selling an early stage (pre-beta) enterprise security software to IT at Fortune 500 companies. Prior to hiring a sales force,...
More
Alejandro Cremades
Author of The Art of Startup Fundraising & Serial Entrepreneur
Last updated on August 16th, 2017
Corporations experience significant challenges when trying to keep up with innovation (see studies from MIT and HBR here and here). Corporations are...
More
Emmanuel Tapia
Strategic Business Development Professional
June 4th, 2018
My developer and I have been working on this app for about 2 months. We have an MVP with no fancy bells and whistles. A part of me wants to delay...
More
Jordan Gilman
Chief Software Architect and Founder at PeopleVine (A Spider Web Design, Inc. Company)
July 14th, 2014
Over the past 18 months I have been working on building a turn-key marketing, commerce and CRM platform to help both my existing clients with launching...
More
I am the co-founder of a marketing agency that is doing things quite differently. However we are finding it difficult to get our message across as...
More
I am doing a compilation of B2B referral programs that work. I heard about Dropbox referral program where you would send referral links to your friends...
More
The Go-To-Market strategy is a comprehensive plan, including the process and tactics, set by a company to guide its interaction with its customers. The Go-To-Market strategy includes the system of reaching potential customers, type of customer contract, pricing and customer care services.