Go to market strategy

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Focus Groups for MVP

June 23rd, 2013

My company is building out our minimum viable product (MVP) right now and I wanted to get confirmation on the things we have included, versus the... More

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Mobile apps go to market strategy - good templates?

Gilad Peleg CEO at SecBI

January 21st, 2015

We're developing a mobile app (productivity category) and working on our go to market plan: defining our audience, preparing... More

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Any Go-To-Market Strategy courses (free or paid?)

Lisa Falcone Rock Star Marketer available for company poised for growth

January 27th, 2016

I am trying to learn more about the go-to-market planning process.What are some of the best resources to really dive deep into this area?Thank you.Lisa More

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Evaluating a Business Development/ Sales Partner

Matthew Cordasco Co-founder and Head of Product

March 3rd, 2014

It has been a year since we launched our website, and a year of hard work bring out product from concept into reality. I found a technical partner,... More

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Can anyone recommend good sales agents (individuals or companies) that can set up meetings directly with IT decision makers?

Neil King Founder & CEO at Sift Security

April 30th, 2013

I am looking to start selling an early stage (pre-beta) enterprise security software to IT at Fortune 500 companies. Prior to hiring a sales force,... More

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What can be done to unleash innovation with larger corporations?

Alejandro Cremades Author of The Art of Startup Fundraising & Serial Entrepreneur

Last updated on August 16th, 2017

Corporations experience significant challenges when trying to keep up with innovation (see studies from MIT and HBR here and here). Corporations are... More

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Getting ready to launch a mobile app in the App Store but I'm nervous that the app is not perfect. Should I just pull the trigger and launch?

Emmanuel Tapia Strategic Business Development Professional

June 4th, 2018

My developer and I have been working on this app for about 2 months. We have an MVP with no fancy bells and whistles. A part of me wants to delay... More

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How do you launch a software product & build a Go To Market strategy? From funding through launch.

Jordan Gilman Chief Software Architect and Founder at PeopleVine (A Spider Web Design, Inc. Company)

July 14th, 2014

Over the past 18 months I have been working on building a turn-key marketing, commerce and CRM platform to help both my existing clients with launching... More

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How does a marketing agency differentiate themselves?

Anonymous

May 11th, 2016

I am the co-founder of a marketing agency that is doing things quite differently. However we are finding it difficult to get our message across as... More

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Have you launched/observed a successful B2B referral program?

Srinivas Penumaka Seasoned marketing executive (product, leadgen, digital, channel, social)

January 27th, 2016

I am doing a compilation of B2B referral programs that work. I heard about Dropbox referral program where you would send referral links to your friends... More

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