Brand Development

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Corporate messaging needs a refresh with expanded product line - recommendations?

Surag Patel Global Product & Marketing Executive, Entrepreneur & Innovator

April 9th, 2016

We've been pretty successful with our first product in market over the last 1.5 years and are now bringing to market a new product that is a substantial... More

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An Increasing Lack of Strategic Marketing Focus.

Brian Creath President at Cohesion. | The Brand Agency

December 29th, 2015

As an advisor to companies large and small during the past 30 years, I am shocked by the increasing lack of interest in, and understanding of, developing... More

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When should you focus on branding when bootstrapping?

Brittany C. Abrams, MBA HR & Tech Enthusiast | Diversity & Inclusion Advocate | Status Quo Challenger | Growth Mindset

May 28th, 2019

I'm building out a tech platform that will require having an active user base to generate sales. Currently i'm focused on getting my MVP out into... More

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What does branding mean to you?

Luke Kelly Founder & Creative Director @ airbornestudio.co, Founder @ wecoco.co

March 13th, 2018

I'm doing some research around my business and I'm really interested to know how different founders have approached branding their business, where... More

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Any rules of thumb on how much startups should dedicate to brand strategy/design?

Chris Gorges Managing Director, Infinia Group // Founder, Biddlist

June 30th, 2015

I've seen research on how much companies should dedicate to marketing as a whole as a % of revenue or of funds raised and/or... More

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What stage is this MVP, in your opinion?

Dan Hubbard Founder, www.FocusedAgility.Solutions/

April 20th, 2018

Lately, I have read dozen's of posts seeking feedback for so-called "MVPs" that really do not seem to be in keeping with what we think of as MVPs. I've... More

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Brand identity - does running a traditional focus group help?

Yaniv Levi

October 30th, 2015

We are going to introduce an online personal finance service that would require our audience to link their bank and credit card accounts for the technology... More

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Branding and non-matching domain name?

Eugene Gekhter CEO, Memorable. Founder, SharePay.

October 26th, 2015

My company is looking to rebrand in the consumer photo+video/cloud/app space, ran a survey with 6 potential names (which passed trademark test), and... More

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How to properly build a clothing brand?

Ian Golliher Founder/CEO of Dad Cap Co., business student, and entrepreneur

January 3rd, 2018

I am seeking advice on brand building in the apparel industry. I recently launched my ecommerce brand and am struggling to convert traffic to sales.... More

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Bootstrapping a social media presence

Ben Cornwell Program Manager and Software Development Specialist

February 6th, 2018

I have been prototyping and refining an online business concept over the past few months. The service is now stable/mature enough for a initial launch,... More

Read 8 answers