The PR Launch Checklist

April 8th, 2014

What's the best way to get publicity for a startup's launch? The basics:

Pitch email for journalists
Press release
Third party validators
Visual materials
Target list of journalists

Would love to know what's missing from the list and any experiences people have had with PR for a launch!

Peter Kazanjy (TalentBin) goes more in-depth about startup PR: http://founderdating.com/pitching-practice-a-public-relations-launch-checklist-for-early-stage-startup-founders/

Thomas Knoll Executive Advisor & Business Coach. I help entrepreneurs survive and thrive at building their teams and businesses.

April 8th, 2014

Nice list Neha, thank you!

I am also a fan of the process at http://pressfriendly.com

Julia Sokolova Head of Marketing Magic at BizX

June 8th, 2015

I loved this article from Amy Westervelt (tips on how to pitch) https://www.beaconreader.com/amy-westervelt/how-the-media-works-pitch-bitch

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