What's the best way to get publicity for a startup's launch? The basics:
- Pitch email for journalists
- Press release
- Third party validators
- Visual materials
- Target list of journalists
Would love to know what's missing from the list and any experiences people have had with PR for a launch!
Peter Kazanjy (TalentBin) goes more in-depth about startup PR: http://founderdating.com/pitching-practice-a-public-relations-launch-checklist-for-early-stage-startup-founders/