Public relations · Beta launch

The PR Launch Checklist

Neha Palacherla Marketing

April 8th, 2014

What's the best way to get publicity for a startup's launch? The basics: 
  • Pitch email for journalists
  • Press release 
  • Third party validators 
  • Visual materials 
  • Target list of journalists
Would love to know what's missing from the list and any experiences people have had with PR for a launch!

Peter Kazanjy (TalentBin) goes more in-depth about startup PR:

Thomas Knoll I get to help people build their ideas and their teams

April 8th, 2014

Nice list Neha, thank you!

I am also a fan of the process at

Julia Sokolova Head of Marketing Magic at BizX

June 8th, 2015

I loved this article from Amy Westervelt (tips on how to pitch)