Content marketing · Social Media Marketing

Should I spend more time building an audience or creating content?


August 3rd, 2015

I know both are closely related, but I have trouble deciding which to do first / spend more time on. It’s like the chicken and the egg. Which one will lead to an increase in the other? Or must they be done simultaneously?

Andrew Pearson Founder, Writer, Editor, screenwriter, eSport producer

Last updated on July 8th, 2017

Create the content and, if the content is good and it's uploaded to the right places, the audience will come. You'd be amazed at how good content can spread virally. I had a piece about predictive analytics in the gaming industry that I uploaded on and it got picked up by a blog that increased its audience exponentially. My article was about casino gaming analytics and this blog was about gaming gaming, i.e., video games, social gaming and eSports, and yet it pushed my article up the Google rankings for "predictive analytics gaming" to where I am still on page one for that term, which is great because I run an analytics company! It's not quite the chicken and the egg, more like the the egg and the eagle; one has to be created, but the other can soar far and wide and can be seen by an audience that the egg can only dream about. (FYI, .edu websites are powerful for social media marketing because Google considers them more valuable and ranks them higher than normal .com websites.)

hamid khalili the master of Exploring the unknown

July 7th, 2017

100 % Creating Content. Because The Audiences Automatically Are Attracted when you have a Great Content .

Alistair Davidson Eclicktick Consulting

August 3rd, 2015

It strikes me that the question is a false choice. The issue is iterating. If you develop content, you should measure the response to the content and use the feedback to revise your content. Most companies overinvest in content before they understand the needs of their customers. What makes it more confusing is that the needs and understanding of customers evolves over time.

Kenneth Larson Retired Aerospace Contracts Manager, MicroMentor Volunteer and Founder "Smalltofeds"

August 3rd, 2015

The two are directly related. An astute and meaningful audience will not be attracted to what you offer without good content and good content keeps and retains interest.

Networking is a vital tool in achieving an image/brand. Establish a network like a wheel. The hub is core content (web site, blog, books, articles, useful materials). The spokes leading from the hub are the tools to network content that is linked to the hub.

Contacts are the engines that power the wheel.

Content is the fuel that feeds the social networking contacts and powers the wheel.

As the wheel turns, the quality of the networking improves with feedback and the wheel climbs the optimization hill of the major search engines (SEO).

Limiting factors are the quality of the core content and knowledge/persistence in networking.

Frederic Moreau Agile Business Transformer

August 3rd, 2015

No Content => No Audience => No Revenues

This is a one-way street David where you need to roll out those three components one after the others while maintaining the momentum along the way:
1. Content
2. Content + Audience
3. Content + Audience + Revenues

All the best!

Gabriel Gervelis seeking eCommerce CTO for high revenue potential opportunity

July 6th, 2017

What type of content? Tweets? Blog posts?

I'd start off by building 4 weeks of blog posts, tweets, and any other social profile updates. Once this content is scheduled focus on building the audience. Then when your treasure chest of content and social profile updates starts to run dry simply create more fuel for the fire.


July 7th, 2017

make a good content and take a brake with creating audience

Surendran R Founder & CEO @smashheadstudio (looking for) Publishers, Finance advice and Collabs

July 8th, 2017

Create content because if you have good content you will get great audience but if you get audience and have no content its useless.

Steven Donaldson Founder/Principal, RadiantBrands - brand strategy, research, creative that shape brand experience

August 3rd, 2015

Wow. Good question. It's really a chicken and egg thing. You must have compelling content to build an ongoing audience or why would they follow you? So you need to do both. Keep in mind the quality and focus of the content as related to your startup is critical. You're out to build a loyal fan base that wants to hear from you and follow you and share with what you're up to with their networks. Good luck!

Chris McGugan Board of Directors, Saffron Technologies

August 3rd, 2015

Content. That will create the audience. If your content isn't sticky enough or have enough breadth people won't stay... Chris McGugan Sent from my iPad