My co-founder and I are getting ready to disrupt the beauty salon industry ($400bn+ globally) through a new on-demand platform. It will be a spin-off of my co-founders $50m online service business. I originally wanted to focus in on a niche segment of the market, where no one else has gone yet.
But my co-founder is thinking broad land grab for acquisition. We have partners in four countries, and while some markets are consolidating, the space is open in many markets. I like to think big too, but with early exit as your goal, developing a unique value proposition doesn’t seem to make sense.
How do you choose the right strategy (e.g. two phases)? And what is driving the focus on early exit?