Kailash Mathur Dynamic serial entrepreneur and leader

January 16th, 2019

I am launching a student loan website that will include content on higher education funding, repayment and include a marketplace. I am bootstrapping the company and am looking for recommendations and life lessons on SEO companies and tools. I do not have the expertise or time to do it myself. Any suggestions, ideas or life lessons will be appreciated.

Anthony Heath Product and Tech Leader | Start-Up Advisor and Mentor

January 21st, 2019

If bootstrapping you'll want to be running your content/seo strategy yourself. This is fine so long as you've put together an upfront SEO plan, contents of which should loosely follow:

  1. Keyword research: Create a keyword roadmap for the new site - Lots of tools to do this with both free and paid. My tool of choice is SEM Rush which is free for 30 days. In honesty, google has so many tools you can use for free to do the same.
  2. Page titles & meta descriptions: Get these setup and ready to rock
  3. On-site optimization: Optimize headings, images, social sharing settings
  4. Bot check: Make sure you’re blocking appropriate pages from indexing
  5. XML sitemap: Create & submit one in Google Search Console
  6. User experience: Make sure your site loads quickly, is secure, and works well
  7. Duplicate content: Check for any on your site - use a tool like copyscape to make sure you're using unique content.
  8. Google Search Console & Analytics: Get these two indispensable tools set up from day 1.

There are many companies you can outsource to but its definitely beneficial you develop an understanding in this area.

David Scott Founder bflush.com. Web developer 20 years experience in the gaming industry. Past GM of Vuetec.com

January 16th, 2019

Hi Kailash, I'm writing an expose on SEO myself at www.wordpress-success.com which will come out in the next couple of days however there are other resources out there. Read the following and understand it and you'll be well on your way. https://moz.com/learn/seo/on-site-seo https://moz.com/learn/seo/on-page-factors

Dr. Katharina Loden Top management consultant, founder, investor

January 17th, 2019

Hi, I came across Nuclear Networking the other day. They do SEO and email optimization, I think. Haven’t used them yet. There are lots of companies. They might not all offer what ypu need, though. So check carefull.

Lisa Cutter Marketing Maven

May 2nd, 2019

I'm curious to know what you've decided. ??? It's been quite a while. How are things going?

Jessica Wilkeyson Co-Founder; Creative Problem-Solver; Strategic Storyteller; Future-Fit; Collaborator; Sales Hero

January 16th, 2019

Hey Kalish, My firm has a great SEO partner that are former agency folks and moved out to start their own business 18 months ago. Happy to discuss. Jess@alternateroute.co They’re also big on educating around the topic so you may get life lessons as well! -Jessica

Kasey Kaplan Seeking a cofounder for my next venture. Last company was in FinTech.

January 16th, 2019

I've been doing digital marketing consulting and have been looking to grow out who I'm working with. Happy to chat and even structure something on performanced based type model. kasey@kwkmediaproductions.com

But from a 101 perspective here are a couple of things to keep in mind.

-Make sure you have basic analytics on your site: Google Analytics, Facebook Pixel, Google Ads code, etc. Even if you're not actively using these now, you can start to collect data and use it later.

-If you have something like a blog or are driving traffic to the website, speed matters. Limit the size of images. From an SEO perspective make sure you are using things like meta tags (controls the text that shows in places like google) , og tags (the images and texts that appear when someone shares your site on social), and alt text (puts a description on images so they are more visible)

-If you start doing paid ads on places like Facebook or Google, start small and really understand who you are targeting and how to target them. The ability to "retarget" and having a good sales funnel is key. You can't expect someone to convert the first time they hear of your company. It can take multiple touch points.

Jessica Wilkeyson Co-Founder; Creative Problem-Solver; Strategic Storyteller; Future-Fit; Collaborator; Sales Hero

January 16th, 2019

Kailash** my apologies!

Aditya Mehta Serial entrepreneur with 10+ years of experience adding value to startups

January 16th, 2019

Hi Kailash, I run a startup-focused digital marketing company. We’ve done SEO for several startups, including firms in the education and finance spaces. Where are you located? We’re happy to get on a call and understand your requirements, and give you an accurate picture on what’s the right course of action for you.

Mariana Chambers Founder and CEO -Cut + Clarity

January 16th, 2019

Hello I just took an amazing SEO workshop run by the founder of Captive Designs, Nicole. She takes on clients for a multitude of things including SEO/PCP. She had a deep understanding on the matter and could be a great start for you. If you are in NY, I highly recommend taking the workshop to give you an understanding of what you need to know when you hire a firm for this task. This is her website www.captivedesigns.com Good luck! Mariana

Jeff Ferguson Internet Marketing Veteran (PPC, SEO, Social, Display, Mobile), Entrepreneur, Public Speaker, Author, and Inventor.

January 17th, 2019

You're probably better off than you think.

SEO is really a collection of marketing and site development best practices that was repackaged and sold as something new back when people didn't really have a grasp of how search engines worked. Most of the early efforts focused on tricking the search engines that focusing on what they really wanted, which was great content on properly built websites.

If you're including content on higher education funding, you're off to a great start. Next, make sure you've got the basics of search engine friendly site architecture in place. There's no end to the guides available on the subject, but it basically comes down to making sure your site is easily crawlable by the major search engines. If you would like a good start on this, feel free to check out my free SEO audit: https://fangdigital.com/freeseoaudit/

Otherwise, feel free to hit me up for a deeper conversation on the subject. I'm sure we could help.