Finding cofounders · Partnerships

Sales cofounder equity

Jeff Giangiulio Founder and ceo of superhostphilly.com and a microsoft employee

Last updated on June 28th, 2018

Hello! I launched a short term rental property management company called superhostphilly.com a week ago and have one client. All the operations are mostly automated and in place due to testing them out on my own properties and I am looking for a cofounder to run the sales as I don’t have the time. The average Profit from each sale is around 1k per month to the business. I want To get to 20 properties before considering quitting my day job. Given this info what do you think would be fair partnership agreement and split with the sales cofounder I select? My initial thought was something like x percent equity per sale up to x percent total equity. Not sure what the x would be!

Remi Mičiulis Building a strong team, looking for technical co-founders https://www.remi-net.uk/legal/r-team/

July 1st, 2018

It also depends on how many co-founders you have and how many you want to get on board.

As I am after big team, Chief co-founders are offered between 4% and 7% each (CEO has much more). And our (at RN venture) CSO is also a CFO, so has 2x more equity

Paul Garcia marketing exec & business coach

July 13th, 2018

You're essentially asking for a commission-only salesperson to join your team. In my experience, you're not going to find someone interested in an equity position for a new company that hasn't proven a sales track record, dependent on them being able to make the sale. There's simply too much risk, and unlikely anyone to take 100% of the risk you're asking to shift.


Salespeople that work on 100% commission still need support which includes training, a budget to go acquire clients, and a product that can actually be sold. These risk-takers generally receive 50% of the gross sales because of the extremely high risk, perhaps even more for a product that hasn't been tested in the marketplace.


My guess is that you'll be selling part-time until you figure out what it takes to bring in clients reliably. And at that point, you may be ready to make it your full-time job without a salesperson.


As salespeople you know. I am betting not one of them would take an equity deal for your stage of business.