I was considering doing something like this to be more competitive in foreign markets. I just foresee it being complicated and people taking advantage of us. I’m interested in hearing about pros/cons and case studies/experiences of this idea.
No. Do not change your published pricing on a per country basis. Instead, run temporary promotions for well defined reasons (including geographical reasons). Inform your sales team of the promotions so they never lose a sale in that region due to pricing, etc. These temporary promotions could last for a year or more. The discounts could last indefinitely if desired, so long as the customer signs up within a given time frame, and so on.
You could also tie the discounts to certain humanitarian causes in the country, share the discounts with media outlets or bloggers, and get some additional buzz / circulation that way.
Keep your published prices high. The higher the better. Don't compete on price. Make your product 3 - 5 TIMES higher than all your competition, then run promotions.
We do. We have a cloud ERP system that sells well in the Middle East and since their Labor Laws are completely different to the rest of the world - it required so much more work to meet the region needs, so we charge them a higher rate which they are happy with.
I personally do not see anything wrong with it for reasons like I mentioned above. It took thousands of development hours to "adjust" the system into their country specific needs - so why not charge them more? Especially when they are happy with it?
The same app we sell cheaper in former Soviet Union countries and the likes of Philippines and India. They require no extra work and they DO really have less money.
@ Alexander Doak " Make your product 3 - 5 TIMES higher than all your competition, then run promotions."
In this case if somebody will calculate TCO, you will lose.