Fundraising · Financial Modeling

Resource for Financial Models to use for fundraising?

Jordan Plosky Co-Founder and CEO at ComicBlitz LLC

November 20th, 2015

We are approaching the time that we will be seeking legitimate funding, but have been told that our spreadsheets are a disaster.  Apparently there's a template, or formula for this type of thing that investors are used to being presented?  
Does anyone know any resources for finding this template of budgets, projections, or overall financials?  Is there a set formula, or a way that Angels and VC's prefer to see the paperwork?  
Please pass along any links that would allow me to do this myself, or any other resources that may be for hire for this particular item.
Thanks all!

John Currie ITERATE Ventures - Accelerating Science & Technology Ventures

November 21st, 2015

Jordan, I've never seen "poor spreadsheets" as the reason for not getting funded.  You have to have financial model that you can explain in simple math.  Focusing on the right customer segment with a repeatable winning model really trumps elegant spreadsheets. imho - there a lot of people around who can work excel for you ... there are not a lot of people that can quickly prove your sustainable winning go-to-market model.

Jon Paul Consultant / CFO – Helping Entrepreneurs Get Unstuck, Grow Profitably, Lead Industries, Exit Successfully

November 21st, 2015

After having been CFO of successful ventures that became very profitable and sold for handsome multiples, I have helped a number of entrepreneurs raise money. Investors and banks have appreciate how I present the numbers and help them quickly see the value proposition. Entrepreneurs have often changed their model - I ask great questions that get them to think of things they would have missed. Whether you decide to work with me or someone else, don't go at it yourself. There is value in another perspective and getting the hand of someone who has been there many times before and can get you through the process much quicker. I would be delighted to talk further with you.

Mark Wald Managing Director at Supporting Strategies - Santa Monica

November 21st, 2015

@JonPaul is absolutely correct. Don't go at it yourself--the perspective, challenges, and guidance you'll get from an experienced financial modeler is invaluable in sculpting your business model into one with the highest potential for success.  It isn't so much about the model itself or how you present the numbers (although following convention is usually a good idea) but what's most important is that you're able to confidently and competently articulate the key activities, assumptions, and related financial metrics that make your business model successful. And that you have qualified empirical market dats to support your assumptions. The process of constructing a bottoms-up financial model will, by nature, force you to answer those questions and also test the outcome. You can't achieve the same thing by simply typing a handful of numbers into a generic template.


I've been CFO and financial modeler for dozens of startups through the fundraising process and have several equally qualified and experienced colleagues who exclusively provide this valuable service to entrepreneurs.  Reach out to me if you want some intros to qualified folks who can help you with this. 

Jerry Kavesh CEO 3P Marketplace Solutions

November 21st, 2015


I have found this EZ Numbers tool to be a good starting place.  There is a small cost but worthwhile.

David Salinger

November 21st, 2015


Karl Laughton VP of Finance at Insightly

November 23rd, 2015

Jordan - 

Whether you hire someone to do this for you or not, you will have to educate yourself, here's a good place to start:



Arjun Khanna Chief Passioneer at

November 21st, 2015

Jordan , This is an area that my partner Kunal is a specialist in. We can help you with it ... we have helped several Silicon valley companies with this. Let us know if we can help. 


LanVy Nguyen Founder & Managing Director at Fashion4Freedom

November 21st, 2015

If you have a viable product and a decent team to execute strategy for growth, chances are your financial mentor should be able to help you figure out your "spreadsheet".  

Be advised that when someone focuses their feedback on the prettiness or technicality of your financial flow, chances are they are having a tough time addressing the potential "disaster" in logic for sales or operational growth.   

Focus on articulating market needs, how you're able to fulfill those needs competitively, marketing and operating plans.  

A clean P&L is quite easy as it fundamentally consists of only 2 parts:  Sales and Expenses.  Focus on cashflow since this will indicate your run-rate.  A serious financial mentor and (more importantly) a serious investor can help you figure out the rest.  

David Greenbaum CEO, Founder at OnCFO

December 2nd, 2015

Hi Jordan, I hope you are doing well. I recently stepped down from Boost Media where I had raised $30M and grown to $8M of revenue. I am in the early stages of starting a SaaS financial modeling business. I'd be interested to connect with you to see if I can help with what you emailed the group about as well as to get a sense for how to shape my offering. Please let me know if you are available to meet for coffee (if you are in SF) or a phone call. Best, David

Dean Zarras Founder and CEO at ClearFactr

March 17th, 2016

This is a great use for ClearFactr. You can more easily build a smaller, yet more powerful, model because all of the tedious sensitivity analysis and scenario comparison stuff (plus a ton more, including Monte Carlo simulations) is already built into the platform. Works like Google Sheets (sharing, versioning, etc.), but with English formulas instead of $B27/F23, so it's way easier on your head, and your audience's. 

See our piece at Medium for the backstory, too.

Free for now... We'd love your feedback.