Newsletters · Out of the box ideas

Pros and Cons of newsletter?

SHARIQUE NISAR Consultant- Business Intelligence | Marketing Strategy | B2B Leads | Automation | Digital Innovation

September 15th, 2016

Pls help with content, frequency and mode of sharing newsletter subscribed with us. Any tips on how develop business relationship.
Any sample template.

Josh Kirschner Founder & CEO at Techlicious

September 15th, 2016

Newsletter are a key part of our business as a content company, but it's difficult to answer your question without more details of what you're trying to accomplish. Are you using newsletters to sell products? Communicate with customers? Provide news and advice to subscribers?

Who are your target customers/subscribers? Are they individuals? Businesses?

How do you envision the newsletter fitting into your overall strategy? Is it a monetization channel or solely a communication channel? 

Christi Foist Multi-Channel Communications Strategist

September 15th, 2016

My organization uses newsletters to communicate with several key member/customer segments. We've evolved these emails to primarily highlight new content of interest to the audience.

The volume of that new content has a lot to do with the newsletter frequency. Where we're publishing several times a week, we send the newsletter weekly. But if we're only publishing the average of once a week, we tend to send monthly.

As Josh said, a lot depends on your goals. In general, though, I'd say newsletters should be largely dictated by the amount of new content you're publishing, and the volume and nature of content should be driven by your business goals.

Keep in mind, too, that you face fierce competition for people's interest. Every piece involved -- from the content itself, to the headline and promotional blurb in the newsletter and, ultimately, the subject line -- has to earn the reader's attention.

Your content will only meet your business goals if it's helping customers satisfy goals or solve problems in some way.