Tools · Marketing

pre-launch coming soon page

Jason Silver Entrepreneur & Co-Founder

April 19th, 2013

Hey All,

So we are working on a new product and I'd like to generate some interest prior to beta launch. As most do, we are thinking of a basic 'coming soon' landing page with high level detail and a form to submit contact info to get potential customers to let us know they are interested.

Anyone have experience doing this and can speak to best practices? I'm interested in tips on driving traffic/sign-ups to the page, tools to get the page up, etc.

The product is aimed at brick & mortar SMBs.

All the best,

Tim Scott

April 19th, 2013

Unbounce rocks to get a landing page up fast.  They have some decent resources on their site with advice for effective landing pages.

Francis Pilon CEO at Keiro / The Jibe

April 19th, 2013

I agree with Tim's suggestion. We used their service when we pre-launched, testing multiple variants. This was particularly useful in identifying which copy and design options were the most appealing to our potential customers.

Kyle Kahveci Strategic Initiatives, Healthcare at ACEA

April 21st, 2013

There's been bugs using LaunchRock in the past.

Not suggested yet is:
(which I've used successfully before)

It has a lot of features on a free, non-trial account (more than just email form, easy editing, simple split testing with up to three variates, etc.).

Good luck on your new product Jason!

Jason Silver Entrepreneur & Co-Founder

April 22nd, 2013

This is the first time I've asked a question to the community. Couldn't be happier with how helpful everyone has been. Thanks for the comments everyone and I'll look forward to hopefully returning the favor soon.


Mark Silva Finance & Operations at KITE

April 19th, 2013

We're using LaunchRock. Super simple, good analytics, etc. Like Francis' comment about multivariant testing.

Jason Silver Entrepreneur & Co-Founder

April 19th, 2013

LaunchRock looks pretty solid in terms of the social media side, but the pages themselves are quite light. We'd like to include slightly more than just a one sentence blurb on what we do. Is this possible with LaunchRock?

Michael Sattler President, Splitzee

April 19th, 2013

Launchrock lets you add follow-on pages, and isn't a bad solution.

I advise concept-level companies to build full-fledged marketing sites and conduct a serious social media/marketing outreach to seek a degree of market fit/traction *before* building an MVP. If you can describe and market your product well enough to get customers to pre-pay/commit/express interest, you've de-risked your concept substantially and made an MVP worth building. If you *can't* do that, you run the risk of creating an MVP that's either A) wrong, or B) not able to connect to its market. And marketing is much cheaper to tweak than your product.

John Litz Founder, CEO Thumbkandi

April 19th, 2013

Good morning Jason. I really dont have experience in that realm. Hope all goes well. We should connect on the phone. It has been a while and would be nice to catch up. John Sent from my iPhone.

Ed Loessi

April 19th, 2013 is also a good one, you set up a landing page and they email it out to 1000's of people who might be interested in trying out new products.

Istvan Jonyer VC at NexStar Partners

April 19th, 2013

Jason, does exactly what you want. Best, Istvan