So we are working on a new product and I'd like to generate some interest prior to beta launch. As most do, we are thinking of a basic 'coming soon' landing page with high level detail and a form to submit contact info to get potential customers to let us know they are interested.
Anyone have experience doing this and can speak to best practices? I'm interested in tips on driving traffic/sign-ups to the page, tools to get the page up, etc.
The product is aimed at brick & mortar SMBs.
All the best,