Founders · Ideation

Postmortem of a startup. Valuable lessons learned.

Ranjit Sawant Product Management and Marketing at Vaayoo Inc

September 19th, 2013

Good article that everyone doing startup or planning to do one should read.

I am guilty of doing most of these mistakes myself when we launched the first product Vaayoo SocialBox. We had a million downloads . Way ahead of the game. We were selected as "Top 20 hottest startups" in 2010 ( ). And then we lost it . We lost it because we focussed on adding more features based on what others said and the competition, instead of fine tuning and building a great user experience for what we already had. Instagram came much later , focused on one thing and got it right.

We eventually pivotted and are now helping Founders build great products with no upfront costs and no downside risks.

Paul Travis Multifaceted Online Executor: Product Marketing to Program Mgmt. to Business Development

September 21st, 2013

My sense is that the relatively low participation in this thread is a reflection of the fact that we (perhaps it is a male thing) have difficulty talking about failure because of the shame involved -- i.e. a smarter/more talented/better funded person wouldn't have.  However I think it is incredibly helpful and healthy to acknowledge when things haven't worked, push to clarify lessons learned, share with others, and move on -- get back on the horse, so to speak.

Neha Palacherla Marketing

September 19th, 2013

Super interesting! 

We do something similar on the FD blog section called FounderTalk, when we have entrepreneurs telling their personal startup stories:

If any of you are interested in telling your story as an entrepreneur, the mistakes you made, the challenges you overcame, feel free to contact me directly! 

Luis Avila Owner/Fullstack Architect at IdeaNerd LLC

September 19th, 2013

This is another good post mortem. I see overlap.


October 25th, 2013

I would have to agree with Paul, I truly believe that maybe 1% of us will be the lucky ones to meet our ultimate goal the first time around.

There is no business school, degree, college etc etc that can prepare you for the unknown and while you learn tools to pivot quickly, in the end you have to fail at least once.

There are lessons to be learned in facing something you have more heart, soul, passion and commitment too and see it slowly dwindle away.

While maybe in everyones world failure is not an option, welcoming it also prepares you for the downturns and constant need to pivot quickly and re-align your goals. 

I personally love reading these articles, its sad for the founders and their employees, but great lesson to be learned.