Marketing · Marketing Communications

Outsourcing PR effort to FancyHands, UpWork, Fiverrr, etc?

Josh Benjamin Founder of Lifechime | Authentic Human Being

October 23rd, 2017

  • My market has a lot of content hungry mommy blogs, looking for stuff to post.
  • I need a press kit prepared for the bloggers.
  • I don't have relationships with the bloggers, it would be great if I had help from someone that did. Someone who follows them, tweets at them, writes articles in response to them... etc.

Since I am bootstrapping, I would prefer to save $, and learn, by outsourcing on a task-by-task basis. I could use some guidance on how to organize and manage that outsourcing. For those who think I am really out of my league, such that I should spring for a contractor to fill the role, please explain that opinion.

Devon Campbell Founder at Radworks, Startup Mad Science, developer at GRIDSMART

October 24th, 2017

I don't think you'll get great results with FancyHands. I'm sure they would try and maybe do a decent job, but you'll pay a lot given the person likely won't be skilled at PR. You could find better results on Fiverr or UpWork since you can search for people with that skill. Of the three, I'd probably lean toward UpWork.

I'd encourage you to go in the opposite direction instead. If you're bootstrapping and want to learn, just do it yourself. Look at this PR effort as your PR MVP (minimum viable product). Do you absolutely have to have a press kit? No. Do you absolutely have to have relationships with the bloggers? No. Just find the bloggers you want to target and write to them telling how covering your product will help their readers all while making them look good.

Once you're getting sales and making money, reinvest some of that into an actual PR campaign with a capable agency.

Jeremy Pepper

October 23rd, 2017

Having worked in that space for 10 years, they hate being called Mommy bloggers. And a big number of them are pay-for-play and don't just take content. So plan for budgeting on that end.

Robin Catalano Creative copywriter & strategist for websites, print, e-commerce, and social media; experienced blogger & editor

October 23rd, 2017

Hi, Josh. I'm frequently called in by companies that have outsourced with the organizations you mention (plus a few other popular low-cost freelancer sites) to fix content that was done incorrectly the first time -- written or edited poorly, written by a non-native speaker, not search engine optimized, not properly researched or fact-checked, etc. Correcting some of these problems, especially if the content has already been viewed by a lot of people, can be a customer service nightmare. There's a reason why these sites offer services at such low rates, and you get what you pay for....And then have to pay again to get it done right. A reputable content agency is generally not affordable for a small business, so I recommend trying a consultation with an experienced freelancer/contractor; some of us (present company included) offer free half-hour phone consultations, or you can pay a flat rate for an hour. From there you'll have an idea of the contractor's approach and how she or he will address your business's specific needs and goals, and can decide whether or not to pursue a work arrangement. You'll pay more up front, but if the contractor is seasoned and has portfolio samples and references to back up the work, I guarantee you'll have a much better experience. -- *Robin Catalano*Digital & Content Marketing | Consulting | Writing & Editing (518) 817-8008 creative content crafting & strategic consulting for websites, blogs, social media, and e-commerce | feature writing | workshop instruction & public speaking developmental writing & editing | copyediting | proofreading 2007-2008 CASE Virginia Carter Smith Scholarship recipient Author's Guild member Author of Storey's Barn Guide to Horse Health Care & First Aid