Since I am bootstrapping, I would prefer to save $, and learn, by outsourcing on a task-by-task basis. I could use some guidance on how to organize and manage that outsourcing. For those who think I am really out of my league, such that I should spring for a contractor to fill the role, please explain that opinion.
I don't think you'll get great results with FancyHands. I'm sure they would try and maybe do a decent job, but you'll pay a lot given the person likely won't be skilled at PR. You could find better results on Fiverr or UpWork since you can search for people with that skill. Of the three, I'd probably lean toward UpWork.
I'd encourage you to go in the opposite direction instead. If you're bootstrapping and want to learn, just do it yourself. Look at this PR effort as your PR MVP (minimum viable product). Do you absolutely have to have a press kit? No. Do you absolutely have to have relationships with the bloggers? No. Just find the bloggers you want to target and write to them telling how covering your product will help their readers all while making them look good.
Once you're getting sales and making money, reinvest some of that into an actual PR campaign with a capable agency.
Having worked in that space for 10 years, they hate being called Mommy bloggers. And a big number of them are pay-for-play and don't just take content. So plan for budgeting on that end.