We just launched our B2B product in a pilot program scenario. We’ve been getting in front of investors and can now go back with exciting news of launch. We also want to put out a press release with a quote from our pilot company executive team etc. We are desperately seeking our seed round. We are bootstrapped and running on fumes at this point.
Our product has both internal and external customers - we’ve geared functions towards both audiences and are hoping to show good usage for both. If we don’t, we’ve already evaluated an opportunity to pivot and focus on either avenue based on the reception.
Quick question is- should we race to promote the launch within our potential investor community and put out press release and social media, etc. while the momentum is brand new? We’re ready to scream from the heavens as we’re very proud. Or, should we wait a while to get a sense of the usage data and put ourselves out there when we have a more compelling story based on proven success? Or should we do both?