Mobile · Downloads

Mobile App Download Strategies (Dots)


May 8th, 2013

What kind of marketing initiatives, strategies and resources can an app like Betaworks' Dots app leverage to drive growth/downloads like the reported 1M in one week?

I'm new to that space, so break it down A-Z.

Matt Monday Partner at STRV

May 8th, 2013

Hey Nelson,

Well for one, it's a very well designed and built game.  You can tell a lot of time and energy went into it.  It is simple, but as we all know, simple is sometimes the hardest thing to do.  Pixel perfect design plus smart sounds helps it stand out from the crowd big time.

A great article in Tech Crunch is a sign betaworks wasn't just crossing their fingers and hoping that people would notice the app, they worked the marketing and PR channels hard (as every developer/company should before a launch). 

Wether it was the quality of the app itself, the successful press, or both, the app ended up getting featured in New and Noteworthy in Apple's App Store.  That's absolutely going to give you a huge boost.  Certainly enough of a boost to get into the top charts.  And from there, given the unique nature of the game and the solid UX (Value Proposition and Value Delivery) getting up to the very top of the charts ensures that millions of people saw the game and at least a million downloaded it :)

I hope that helps!  If you (or anyone else) is looking to launch an app, feel free to reach out.  I used to work at Apple in the App Store/iTunes so I know quite a bit about the process.

Jessica Alter Entrepreneur & Advisor

May 9th, 2013

Always good to take a look at other discussions that are related

krystal liu App store optimization expert

Last updated on November 28th, 2018

There are many methods can help increase app downloads, here I will share you some.

The first thing you should do is to ensure the quality of your app. Only a high quality app can finally remain users. Before launching your app in the app store, make sure it is a high quality one, and can give benefits for your target users. After launching in the app store, update it when found bugs, and when receive negative reviews, you can see why users unsatisfied with your app and improve the points.

Advertise is also useful for getting more app downloads.

Lets you target people specifically by demographics and interests, ensuring that the most likely users of your app will see your ads. With a Facebook ad campaign you can fine-tune the audience, control ad spend, and schedule, pause or stop it anytime you want.

Buy keyword search install from reliable company

Keyword search install will include the usage of certain keywords which users are going to type while searching for an app. Keyword install will ensure that your app is popped up in the top list.

Buy positive app reviews and high rating

Data show that 95% users prefer to download an app which has much more positive reviews and higher ratings. So if you want to gain more app downloads, you should not forget the help of positive app reviews and high ratings. Buy positive app reviews and high ratings is the most effective way to do this. And remember you should cooperate with the company which can provide real users reviews and ratings.

Boost app ranking in the app store

As we all know that, the higher the ranking in the app store is, the easier the number of app downloads increases. So it’s the key to get success. Here are some effective ways to boost app ranking:

  1. Add the important keyword in App Title - Placing a keyword in the title alone can improve your app’s search ranking by 10.3 percent.
  2. Also add keywords in app description.
  3. Get keyword search installs - which can boost app ranking in 8~ 10 hours, it’s really the most efficient way to boost app ranking.
  4. Gather Traffic and Downloads
  5. Increase Engagement and Retention
  6. Upgrade Frequently

Time-limited free

This means app developers turn paid apps to free for several days because free app ranking is always higher than that of paid. If your app is paid, you can choose this way to attract users install and boost app ranking. While if your app is free, you also can utilize time-limited free. At this time, you can change in-app purchases to free during a certain period.

Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on November 28th, 2018

Hi there, to get millions of downloads, the first thing you should do is optimizing the following factors to increase the download rates:

  • Create an attractive app title.
  • Using eye-catching icon and screenshots and videos. Graphical elements are always helpful to convince users.
  • Writing a great description. Keep it short and simple. Highlight your app features and advantages in first 3~5 lines to grasb the audience's eyes.
  • Get positive app reviews. Generally speking, most people will check the app reviews before downloading an app, and 95% users will take the app reviews as one of the most important reference factors to judge the app, and 88% users trust reviews as much as personal recommendations. Then get app reivews can be a great way to increase the download rates.
  • Get 4/5-star rating - Data shows that only 15% users would like to download those apps with 2 ratings, and 50% users would like to download those 3 rating apps. However, 94% users would like to download those 4-5 rating apps.

Then you can start to promote your app, here are some effective marketing methods for you

celebrity endorsement

Having a familiar face endorse your appis one of the fastest and easiest ways to create brand awareness. By leveraging celebrity endorsement, you are essentially personifying your app. Hence, it is very important to find a celebrity that matches your app.

Celebrities help build brand awareness and credibility. A celebrity already comes with a level of recognition and trust, which can be immediately transferred to your app. Celebrity endorsement also helps you tap into new users by automatically attracting their fan base.

This is one of the most effective marketing methods, but it will cost your lots of money.

Apply for app awards

There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. I would highly suggest you take advantage of it. It can give you tons of press, exposure, reviews and plenty of downloads.Some of the most famous app awards sites:

  • Appy Awards
  • Best App Ever Awards
  • Appsters Awards
  • Ericsson Application Awards
  • The Webby Awards

App Store Search Ads(iOS)

App store ads, available in the Apple App store as of October, allow developers to bid on and gain visibility for their most valuable search terms. Since over 65% of apps are discovered through app store searches, App Store Search Ads can help developers better stand out against their competition and reach new audiences.

Hope those methods are useful to you.

Joanan Hernandez CEO & Founder at Mollejuo

May 10th, 2013

As always it depends on what's your marketing budget. I studied Fiksu's proposal. It seems very good, however their base price is 20$ K per month. So its quite expensive. However they do appear (I haven't use their services) to work. They also have a cheaper service, but still is quite high.

There are other "user acquisitions" platforms (apps) available, however Apple has been recently shutting them down (form more info google "Appgratis"). Hence ones has to be careful with which company to engage on this.