Customer Acquisition · Google Analytics

Measuring Magic: How do you keep track of outcomes for testing customer acquisition channels?

Helen Adeosun

January 27th, 2014

Hey everyone,

Guess it's not really "magic" but I am trying to work on my catchy titles for blog posts.  We have our first classes up for my start up and I am running small targeted campaigns over Facebook and some keywords over Google AdWords. I know there are fancy tools, but I read this and I am a huge fan of keeping it simple (and cheap).

How did you measure outcomes and other than the obvious (lead conversion) how did you measure how effective one channel was over another? What should I care about on our Analytics dashboard? Anything to watch out for?