Beta launch · Beta users

Looking for early adopters/beta testers (those who have debt)

Emma Tech Looking for CTO/lead dev - 2nd time founder. 1st startup acquired.

January 28th, 2021

Hi fellow co-founders lab peeps!


I wanted to reach out to the network here to see if anyone could offer up 10mins of their time for a quick user interview for my new venture?I’m looking to chat to anyone who has more than one of the following types of debt:

  • Credit card debt
  • Personal loans
  • Mortgage

Would be massively helpful to ask you a couple of questions - I can repay in beers when lockdown is over. Please DM me here

Paul Garcia marketing exec & business advisor

January 30th, 2021

Be careful with untargeted surveys as your only research tool. What debt means to an entrepreneur is probably quite different than other people, particularly with regard to risk tolerance, and their beliefs about the whole financial/funding system. If your solution is for people besides entrepreneurs, I recommend a much broader sample.


You probably have hundreds of acquaintances who fall into the very large buckets you have listed above. Are they not sharing insights? Is it awkward to ask people you know?


I'm glad you're doing primary research and testing assumptions. And yes, it's harder to do this work when you can't walk up to people as before. I would also recommend looking where people are finding solutions today, before they knew about your solution, and carefully examine their beliefs and behaviors in those situations, not just as a reaction to your interview questions.