Customer Acquisition · Customer Feedback

Landing page feedback:

Csaba Apagyi Cohort member @ EF. Web service techie

May 19th, 2020

Hello Founders!

We recently launched our landing page for Componently, an Asset Management platform for Software Components!

Would love to hear your feedback! Is the value proposition clear? Could you explain in your own words what the problem is we’re solving and how?

Paul Garcia marketing exec & business advisor

May 20th, 2020

It describes the "what" but not the "how" and only scratches the surface of why the reader should care.

To persuade anyone to change their behavior three components come into play:

1) personal benefit

2) dramatic difference

3) reason to believe

Dramatic difference is 50%+ different, not 20%. Reason to believe is usually pretty easy. Most people get about halfway into personal benefit. It's frequently the lack of a dramatic difference that halts the persuasion effort.

Good luck!