This Dog's Life (.co) is growing and we are looking to bring on a marketing person. While we have a small monthly budget for marketing, we don't have a lot to pay the person. While this may be a sign it is too soon to bring someone on, I was wondering if there are other options? I realize there is equity to offer and a deferred salary but any other model?
I am mostly focused on having the person drive viewers to the site via paid advertising placement and was seeing if anyone does a sales model. So for money received through ads on the site, they could get a cut of it. Is this common? Or would the better route be to possibly just hire a third-party to manage these ads?
We are just really looking to find viewers in an efficient and quick way.
Andrea, Join the club !! I find myself in the same predicament as you are, a small start up, looking to get eyes on my web site.
For starters, I joined here today, looking to mingle with like minded people, with the same problems, hoping to find answers.
You mention that you want to find viewers in an efficient and quick way ?
You also mentioned that you may too early in the process to have the funds to pay someone?
I have found you are going to have to pay for the traffic, in one of two ways, pay someone to do the work for you, or do the work yourself, and pay in sweat equity.
Only you know where you sit and what would make the most sense for you.
I personally think that if you can squeeze the time in, make room for it, doing the grunt work, the web site visits, blog posts, joint venture connections, that is the best route to go. Making connections at this stage in your growth, the same as myself, you find and establish partnerships that can lead to huge improvements to your business.
Best of luck, feel free to contact me if you feel I can be of further help.