Social Media · Photo app

Is there a industry standard for # users & engagement to get attract Angel Investors?

John Enns

January 26th, 2016

We are launching a social media app focused on the sharing of a users nostalgic photos & memories from back in the day.  We have raised money to launch and market our MVP but need to attract more traditional Angel Investors.  Our team is experienced but not in social media so we know we are going to have to post some solid user and engagement #'s to get real funding.  Does anyone have a baseline of # of users and retention metrics needed for an Angel to feel comfortable investing?

Nelio Contrera CEO at NEGMAS

January 28th, 2016

Hi John, maybe this article can give you some hints

Liza Taylor Communication Specialist at Keyideas Infotech

January 29th, 2016

Your organic reach should be between 9 to 10% and more, especially on facebook. If it is less than 9%, it wouldn't be a good sign. Normally, the organic reach for facebook is 5%, but getting an organic reach to more than 9% would be a plus point, which means your posts naturally engaging. The result is understand your user base and your key target audience. Never miss their focus. None can stop your organic reach. Facebook has got the best analytics for measuring user's engagement. 

Good Luck

Kevin McLaughlin Co-Founder & Principal, Resound Marketing

January 26th, 2016

John - as you start to build initial user interest with the MVP and social traction, you may also want to consider some press placement to help attract attention and interest of investors. The coverage doesn't need to be massive, but packaged correctly for the right outlet, it could pay dividends with users and investors, alike -- with some third-party validation of the app and its potential.

I think you'll be hard pressed to get a consensus on a broad stroke baseline of user #s that may be considered the inflection point of Angel interest - but I am interested in what the rest community may offer. 

Nick Smith Founder at WaltzIn

January 26th, 2016

10k is the short answer. The # demonstrates interest beyond your personal networks. Engagement metrics of those 10k is important - how long users spend on your app/website and how often they return. The longer the engagement when on the app the better for social. But for frequency I'd show the number of users that come back >= 1 x month for 3 months. If you have higher frequency, show that instead of monthly actives.

They will also want to know your speed of growth, how you'll become profitable and how long it'll take. They want to make money, tell them how. If you want to sell advertising then you will have to have higher engagement and frequency. If you want to sell prints of those nostalgic pictures to the members and you're making sales, those frequency numbers can be lower. 

John Enns

January 31st, 2016

Thanks everyone VERY helpful!